Director, Marketing & Membership

Job Description

Director, Marketing & Membership!

Are you ready to lead dynamic marketing initiatives that drive membership growth and engagement in the road construction industry? Seeking a visionary Director to spearhead marketing and membership efforts. If you're passionate about crafting innovative campaigns, nurturing high-performing teams, and fostering a sense of belonging within the community, APPLY NOW!

About: Dedicated to promoting excellence in the road construction industry and providing unparalleled value to it's members. As Director, Marketing & Membership, you'll have the opportunity to shape the narrative in the industry, elevate the membership experience, and drive impactful results through strategic marketing initiatives.

Key Responsibilities:

• Develop and execute creative marketing campaigns to promote the and drive membership, growth and retention.
• Lead membership recruitment, onboarding, and retention programs, leveraging internal resources and collaborating with the Membership Committee to enhance the membership value proposition.
• Coach and develop a diverse team of professionals in the Marketing & Membership department, fostering a high-performing and inclusive work environment.
• Ensure clear and effective communication with members and industry stakeholders through various channels, including websites, print, email, and social media.
• Oversee the planning and execution of member meetings, maximizing engagement and utilization while meeting budget requirements.
• Supervise the efforts of the Information Technology Systems and Web Manager, ensuring data and website security and supporting staff with IT services.
• Coordinate and support industry initiatives utilizing promotional efforts.
• Collaborate with cross-functional teams and external resources to support policies and industry marketing initiatives.
  
  

Requirements:

• Bachelor's degree or higher in marketing, communications, business, or related field.
• Proven track record of successful company re-branding.
• Proven organizational and team management skills, with at least five years of supervisory experience.
• Thorough knowledge of marketing campaign development, testing, deployment, and analysis.
• Ability to create and manage budgets, membership programs, and drive high ROI.
• Proficiency in Microsoft suite of business software.
• Must have a creative & proactive mindset and able to produce a strong portfolio
  
  

If you're ready to make a significant impact in the road construction industry and lead a team dedicated to excellence, APPLY NOW!