At NORY, we design learning journeys where every child in NYC and Boston becomes a risk-taking entrepreneur, inquisitive problem solver, and empathetic leader. As the largest STEM camp provider in NYC with 3000+ campers annually, we are the Disney World of STEM education, where each learning experience is magical, impactful, and memorable. Dive into our world at: www.nory.co/summer, and watch this video: https://youtu.be/G8vgorW3y7U.
The Role:
We are seeking a Digital Marketing Manager with a deep understanding of the NYC parenting and education market. This role requires a proactive and analytical individual who can create, analyze, and iterate on marketing strategies using quantifiable data to effectively acquire customers. You will be responsible for generating high-standard marketing collaterals, including photos, videos, and written content. Additionally, you should have the capability to both produce these materials yourself and manage external consultants when needed. This virtual position calls for someone passionate about nurturing the next generation of purposeful changemakers and who is ready to lead our efforts in sharing our mission and stories through engaging content and strategic outreach. If you are excited about the opportunity to shape the educational landscape and grow with a rapidly expanding leader in STEM education, this role is for you.
Your Canvas:
Customer Acquisition: Create, iterate, and implement a customer acquisition strategy by analyzing and leveraging quantifiable data to identify key opportunities to engage prospective families, with a deep understanding of the NYC parenting and education market.
Marketing Content Creation: Produce high-standard marketing content, including videos, visual images, and written stories that showcase the impact of our programs, from project prototypes to children’s joyful experiences.
Channel Management: Develop and manage key marketing channels tailored to our two primary stakeholders: parents and teachers in NYC.
Consultant Management: Generate marketing collaterals independently and have the capability to hire and manage designers, if needed.
Qualifications:
Proven track record in developing and executing digital marketing strategies in NYC education and parenting market, with a strong emphasis on data-driven decision-making.
Strong portfolio showcasing your skills in video, graphic design, and written content creation.
Engaging and personable storytelling abilities.
Experience in managing external consultants or agencies to produce marketing materials.
In-depth knowledge of the parenting and education market in NYC.
Join Our Vision:
We are searching for marketers who are not just skilled and creative but also deeply align with our core values. At NORY, our 'Ways of Being' guide everything we do:
We are purposeful in our actions, always asking "why" to cultivate inner motivation.
We ask "how to make it work" before wondering "if it will be possible."
Our decisions are grounded in data and logic.
We are accountable and disciplined.
We actively seek feedback, embracing different perspectives and effective methods that contribute to our growth.
We avoid superficial solutions, opting instead to thoroughly analyze problems to create sustainable, scalable responses.
We are unifiers, fostering a loving and caring team environment that deeply values empathy and compassion.
If these values speak to you, see how you align with our complete 'Ways of Being' at www.nory.co/value.
Other Notes:
This position is virtual with a flexible schedule, offering you the freedom to innovate and impact from wherever you are. However, a deep familiarity with the specific parenting and education market in NYC is essential.
This role is available as both full-time and part-time, offering flexibility to suit your schedule and commitments.
Ready to Make a Difference?
If you believe you're the perfect candidate for this position, please share a 15-60 second video that explains why you are the ideal fit for this role. Send your video to peter(at)NORY.co. This video is totally open-ended — we leave the creativity up to you!
NORY, Inc. is an equal-opportunity employer, committed to a diverse, inclusive, and compassionate team. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, religion, sexual orientation, gender, national origin, age, physical or mental disability, genetic information, or any other category protected by applicable federal, state, or local laws.
Employment type
Full-time
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