Copywriter

• Brand Voice & Copy Creation:
  • Solidify brand voice and tone, and ensure all copy is unified within the brand voice guidelines
  • Write copy that brings products and L’Occitane brand to life for all channels, including social media, e-mail, website, in-store, editorial, training, and other on- and offline formats
  • Collaborate with product, campaign, social, digital and CRM teams across platforms for tight brand positioning and consistent voice
  • Strategize with omni-channel marketing, digital marketing, CRM, visual and retail teams to ensure copy meets needs of and is adaptable to all customer touchpoints
  • Collaborate with global marketing at pre-launch stage to influence packaging copy
  • Plan and execute a calendar of local copy development to deliver product copy, long and short taglines and communication strategy for all new launches.
• Regulatory Review:
  • Collaborate with local regulatory team to ensure copy is within local legal parameters
  • Liaise with Product Launch team and Regulatory to anticipate regulatory concerns and request information from the lab as needed to ensure compelling copy can be approved
• Competitive Insights:
  • Research and share with content stakeholders latest beauty industry copy innovation, cultural trends and linguistic styles
• All other duties or projects as assigned
  

• Customer engagement with content (emails, direct mail, POS, social media, etc.)
• Cohesive copy messaging across all channels
  

• BA/BSC required

• 5+ years of experience in product copywriting role, beauty or retail industry preferred

• Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice
• Passion for retail and customer experience
• Deep understanding of written storytelling strategy
• Understanding of how to translate company business goals into copy marketing priorities
• Strong organizational skills and track record of entrepreneurial projects and improvements in previous positions
• Strong project management, attention to detail, and a no-task-too-small mentality
• Ability to work well within a team and cross-functionally with exceptional written and verbal communication skills
• Ability to manage several projects simultaneously, with limited supervision and under tight timeframes
• Intimate knowledge of industry writing trends
• Must be proficient in MS Word, MS Excel and PowerPoint

• Travel required 2-3 times a year

The compensation for this role ranges from $70,000 - $80,000 (based on skills, experience and with differentials applied if outside of NYC.)