Content Strategist

Content Strategist

The Content Strategist at The Food Group is a dynamic leader who will evangelize the value of content marketing across clients and internal teams and grow the agency’s content practice. They are a great communicator with out-of-the-box thinking and the ability to inspire and deliver highly engaging content that can help achieve our client’s business goals. They are a modern storyteller who has what it takes to drive a team toward disruption in a competitive landscape.

Responsibilities:

• Articulate the value, vision and roadmap for content for clients and internal stakeholders.
• Grow revenue and profitability of the content practice.
• Establish and enforce quality standards for TFG’s content marketing output.
• Develop and execute content strategies for multiple clients, channels and platforms.
• Recruit and inspire talent needed to accomplish growth goals.
• Identify new and untapped areas to explore that will expand the role of content.
• Serve as agency thought leader for content strategy.
• Play a major role in business development content and efforts.
• Roll up sleeves and get hands-on with projects big and small when warranted.

CONTENT MARKETING PRACTICE ROLE IN THE AGENCY

• Develop content marketing plans for agency clients marketing and sales pipelines.
• Lead the creation of best-in-class content that understands customer behavior and journeys, is authentic, authoritative and engages the audience.
• Enhance the customer experience by mapping content to customer intents.
• Partner with digital, creative and brand teams to identify content needs for acquisition and lead generation.
• Collaborate with creative and MarCom teams to develop a range of market-facing content, including (but not limited to) blogs, guides and infographics, social posts, email, presentation material, and media placements.
• Collaborate with the media team to create editorial content for trade publications.
• Establish and/or maintain editorial calendar and ensure content quality.
• Use data to measure content effectiveness and make optimization recommendations.
• Implement SEO strategies across branded websites and improve clients’ website experiences by helping plan and maintain rich content.
• Lead and manage TFG’s own content marketing efforts including our blog, annual research study and report, enewsletter and thefoodgroup.com website.
• Recruit and manage freelance writers, editors and designers.
• Collaborate internally across content development stages.
• Share thought leadership and best practices in content marketing.

Minimum/Preferred Requirements:

• Bachelor’s degree or advanced degree in English, Journalism, Marketing, Communications or applicable field is preferred; editorial background is a plus
• 7-10+ years of experience that includes journalism, next-generation digital and visual storytelling, content strategy, business development, creative direction, paid media, social media and marketing is a must. Background in paid media is a plus.
• Strong knowledge of the intersection of digital media and brand journalism – and the ability to translate this to determine clients’ content needs.
• Experience developing a variety of content assets including but not limited to articles, email, e-books/digital guides, video, audio/podcasts, infographics, case studies, etc.
• Understands and has experience developing customer journeys, conducting content audits, building and managing editorial calendars, SEO audits and implementation.
• Ability to interpret analytic reports, optimize content accordingly based on results and communicate results to clients.
• Combination of a publishing and marketing mindset, specifically a fierce commitment to the audience; ability to match a brand’s publishing opportunities to audience needs.
• Demonstrates extraordinary time-management and communication skills.
• Comfortable in a fast-paced team environment.
• Attitude of curiosity, learning and continuous improvement.
• Interest and familiarity with the food and beverage industry.
• Working knowledge of paid media, PR, SEO and social media strategies and tactics.
• Stay current on industry trends and product enhancements to guide content evolution.

How We Hire

We believe the interview process is an opportunity to learn about each other and if there is a cultural and personality fit. To that end, you can expect approximately three conversational-style interview rounds with cross-functional team members. Additionally, we’ll conduct a portfolio review and a skills assignment, where we get to learn more about you.

Diversity & Inclusion

Diversity and difference power creativity and our people’s creativity is our greatest advantage. Our mission is to build and foster an inclusive culture of belonging at The Food Group and across WPP – a culture where everyone feels welcomed, valued and respected and is given an equal opportunity to thrive.