Category Management Senior Manager

Whole Earth Brands, Inc. is a global, industry leading consumer packaged goods and ingredients company, on a quest to enable healthier lifestyles for consumers and their families. Our portfolio of brands includes Wholesome®, a leader in organic and fair trade sugars, agaves, and honeys; Whole Earth®, with a portfolio of plant-based zero calorie sweeteners meeting consumers wherever they are on their wellness journey; Swerve® with a portfolio of baking optimized natural zero calorie sweeteners and baking mixes; and Equal®, providing trusted great taste and value in zero calorie sweeteners.

Summary

We seek an experienced Category Management leader to lead our department, who is skilled in uncovering retailer and brand growth insights, crafting compelling presentations, developing analytical tools, and with a high level of professional acumen in presenting data stories to key customers. This role supports our internal sales and marketing teams in decision making, and presents clear, actionable insights to senior leaders and customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

Data Analysis and Insights

• Utilize market data, consumer insights, and sales analytics to identify trends and opportunities
• Ability to synthesize insights across multiple data platforms
• Own existing category data tools and strong understanding of industry tools (Nielsen, SPINS, Numerator, etc.)

Category/Customer Strategy Development

• Analyze market trends, consumer behavior, and competitive landscapes to identify growth opportunities
• Proficient in category solutions analytics and strategy – developing story for portfolio of brands (inclusive of PL) and how multiple brands can grow categories for retailers
• Develop and present actionable insights to drive informed decision-making

Presentations and Sales Enablement

• Develop and present compelling materials to effectively communicate category strategies and brand assortments to retailers
• Utilize data-driven insights and market research to tailor presentations for specific customer needs and preferences
• Support Annual Operating Plan strategy and sales execution
• Support analytics, customer perspective, and preparation (along with Marketing) of monthly business review

Customer Relationship Management

• Collaborate with customers & account managers to understand their needs and align category strategies with their business objectives

Cross-Functional Collaboration

• Work closely with Sales, Marketing, and Revenue Management teams to align category strategies with overall business objectives
• Collaborate with key stakeholders to ensure effective communication and alignment on key business objectives

KNOWLEDGE AND SKILLS: The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Strong business acumen and a demonstrated ability to develop and maintain professional and personal relationships with key business partners, customers, employees, and peers.
• Superior detail-orientation and the ability to produce accurate work in a fast-paced environment.
• Excellent follow-up and organizational skills with the ability to multi-task.
• High level of computer literacy including proficiency in Word and Excel.
• Excellent communicator with ability to tell a clear, succinct story using data, executive presentation, and leadership skills.
• Ability to travel domestically

EDUCATION AND WORK EXPERIENCE

• Education: Bachelor's degree in Business, Marketing, or a related field. MBA is a plus.
• 4 – 7 years of progressive category management experience in CPG
• Proven track record of successfully developing and implementing category strategies that drive business growth. In-depth understanding of the food industry, market trends, and consumer behavior
• Strong experience building and evolving process, data analytics visibility, and standardized reporting visibility for internal cross functionals
• Experience with Nielsen/IRI, SPINS, Numerator, retailer data portals

COMPENSATION & BENEFITS

Base Salary: based on experience, plus bonus.

Benefits:

• 401(k) Retirement Plan with rich Employer Match
• Full benefits package including medical, dental, vision, life insurance and supplementary benefit options.
• Very generous employer contributions to medical insurance premiums
• Employee assistance program
• Paid time off
• Generous opportunities for professional growth; every employee enjoys unlimited access to a wide range of courses on Coursera
• Hybrid work environment