Business Partner Marketing Manager
B V L G A R I is looking for a Business Partner Marketing Manager to join it's Latin America & Caribbean team!
Reporting to the Senior Manager, Trade & Retail Marketing for Latin America & Caribbean, this position is based in the Miami regional office, located in Coral Gables, Florida.
This position plays a crucial role in developing and executing strategic marketing initiatives that supports our Business Partners division for Bulgari Jewelry, Watches, & Accessories to achieve its business' goals and brand standards.
Key Accountabilities
- Collaborate on strategy and manage execution of marketing and CRM plans for our business partners.
- Be the main contact for Business Partner on any marketing initiative and needs.
- Liaise with regional and worldwide teams to appropriately integrate local marketing initiatives into overall regional and global strategy ensuring brand consistency;
- Work closely with Commercial teams to ensure that commercial objectives and ambitions are accounted for in the proposed plans.
- Support on negotiation of BP marketing plans
- Consolidate, manage and control budgets, credit requests and payments, ensuring compliance and accuracy.
- Ensure brand objectives and strategy are implemented.
- Ensure brand image is kept at the highest standards.
- Communicate effectively and timely with all stakeholders.
- Support execution and propose events and activations
- Work with Retail Marketing Sr Manager on event concept development and approval
- Liaise with PR and Branding Sr Manager on approvals of PR and KOL related activities
- Liaise with Media Manager on validation of Media plans and assets availability
- Liaise with CRM Manager on proposed CRM activities and implementation
- Oversee the vendor selection for decorative elements and oversee the production of supporting materials (invites, menus, gifting, collateral materials)
- Select and approve catering and beverage vendors
- Oversee local production of VM and gifts.
- Provide post event presentations, report and analyze the ROI for each event
- Process invoices related to media, events and CRM plan co-op
- Liaise with VM and ID teams to develop a cohesive and perfect brand image in the market.
- Control and follow up on allocated budgets on a monthly basis
- Oversee billing reconciliation and supplier management.
- Update Budget Control files
- Verify and correct discrepancies
Key Requirements
- Bachelor’s degree;
- Minimum of 4 years’ experience in a marketing and advertising related position;
- Highly proficient in Microsoft Word; Excel; PowerPoint: Outlook; Adobe Acrobat;
- Strong interpersonal and relationship--building skills;
- Negotiation skills and ability to deal with ambiguity
- Appreciation and understanding of the luxury fashion industry;
- Strong written and verbal skills;
- Detail-oriented;
- Positive and focused professional team player;
- Domestic and international travel as needed.
- Spanish and English are a must. Italian/Portuguese is desirable
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Management -
Industries
Marketing Services, Wholesale Luxury Goods and Jewelry, and Retail Luxury Goods and Jewelry
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