Brand Marketing Director

Brand Marketing Director  

Who we are

ModeSens is a fashion technology company revolutionizing the way people shop. Our unique platform and trusted relationships with 600+ premium partners around the world enable us to streamline the process of shopping online and offline. From discovery to delivery, we provide a trusted, network-driven service that seamlessly connects our users with the top global luxury products, brands, and retailers in our ever-growing community. We are redefining the luxury shopping experience for the style-informed; putting customers first and taking the frustration out of shopping so you end up one step ahead.

Who we are looking for

We are looking for a creative and strategic Brand Marketing Director to take the company into the next phase of growth. The Brand Marketing Director should have a track record of strong brand-building through meaningful storytelling, groundbreaking campaigns, and effective marketing. They will lead a team of content, brand, and copy folks, help guide creative work, and partner cross-functionally on key business-driving initiatives. This role requires a creative thinker with a data-driven approach and a proven track record of delivering results at an early-stage startup. 

Responsibilities

• Lead brand marketing, strategy, messaging, content, PR and social media – growing and empowering a dynamic internal team and fostering relationships with external partners
• Manage the brand department's vision, goals, and budget, ensuring the team is supported and successful in bringing all initiatives to life.
• Direct the ongoing development of the brand's POV in partnership with our Creative Directors, translating it into mission-driven work that drives brand love and advocacy and continues to garner international press and social virality.
• Build a team and lead all reporting on brand initiatives, delivering campaign effectiveness metrics to push business growth and brand recognition.
• Partner across the organization on key cross-functional initiatives that will drive the growth of the business including new product launches, leading go-to-market strategy and execution.
• Oversee all advertising creative strategy and development across paid channels, partnering with the acquisition team to scale media efficiently and unlock new opportunities for customer growth. 
• Help the team identify the right partnerships for the brand across product, content, influencers, and celebrities while constantly evolving our partnerships strategy based on learnings and trends.
• Lead PR and comms planning to continue to secure big brand pieces, build credibility through product features and awards, and keep the brand top of mind.
• Grow the brand's social media presence and set the foundational strategy for the brand to expand across channels.
• Be a steward of the brand internally and externally, ensuring all channels and departments are working toward the same brand vision and brand personality comes across in everything we do.

Qualifications

• 10+ years of proven experience in a marketing leadership or similar role, with a strong focus on growth, strategy, and execution 
• Solid brand marketing and PR experience in launching a new product successfully
• Time management skills to handle multiple projects and meet deadlines.
• Excellent problem-solving and communication skills.
• Passion for fashion. Eager to make an impact.

Extra Points

• A background in fashion or luxury product segments.
• Experience working in a startup environment and remote culture



What we offer

• Unlimited PTO - We are firm believers in work-life balance
• Work from Anywhere (WFA) in the U.S. with our remote-first team 
• Eight (8) Paid Holidays
• Medical, Dental, and Vision Insurance 
• 401K 
• Company-wide Virtual Events 
• Competitive Pay
• Year-end Achievement Bonus, Merit Increases, and HUGE potential to level up as our company grows!

ModeSens is proud to be an equal-opportunity employer and strives to accommodate qualified individuals with disabilities. We welcome diversity and are committed to cultivating an inclusive environment for all of our team members. Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position with or without prior notice.