Brand Experience Director

Company Description

The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for excellence in all areas of our business.

If this journey inspires you, come chart your own path within our family and let’s continue creating the extraordinary. Together, let's write the next chapter of your career!

Job Description

The Brand Experience Director, reporting into the Head of Brand for APNA, will be integral in the creation of strategy & oversight of Brand experiences at the highest-level that emphasize our core values – uncompromising, forward-thinking, and free-spirited. The role will also play an instrumental role in liaising with the Global Brand Experience team based in Le Brassus, Switzerland to ensure relevant local execution of the global launches and global initiatives in the United States.

The Brand Experience Director will manage all US Brand Activations including product launches and brand activations via our Brand Pillars (Art, Golf, Gastronomy, & Music). This role leads the teams that manage all brand and retail marketing activations including AP House openings, event programming for AP Houses, AP Boutiques and the NOMAD team. In addition, this individual will be responsible for proposing partnerships & programming in AP’s major markets to create client experiences for clients and target segments, specifically women and Gen Z. The candidate will be an independent self-starter, possess an entrepreneurial spirit with an open mindset, navigate and understand various cultures & backgrounds, and will thrive working within a strong collaborative team dynamic. Leadership and management of teams is must for this instrumental role.

Responsibilities

• Oversee and manage the Brand Experience function, a team of 4, in both Global Brand and Retail Activations.
• Ensure consistency and alignment of Brand activations within the Brand strategy, respecting allocated budgets and liaising with all respective departments involved in ensuring the success of the brand activations.
• Creation and implementation of Brand activations that target specific client segmentations, ie. Gen-Z and Women.
• Emphasis on the client experience ensuring the highest quality standards respecting the brand DNA, focusing on a 1-to-1 and 1-to-few approach.
• Lead and oversee all Brand activations and programming, including managing the proper RFP, event brief and reporting process.
• Prepare new Brand Activation concepts along with budget presentations to Head of Brand of APNA & CEO of the Americas, as well as HQ.
• Lead and validate all steps of projects, including timing and action plans.
• Partner with the CRM team, Retail Directors, Boutique Directors, and NOMADs on target lists, activation ROI and creative concepts.
• Knowledge and recommendation of influencers and KOLs that are relevant within our Brand pillars and strategic priorities as well as to North America client segments.
• Budget management, monthly and quarterly reconciliation and reporting to Head of Brand and Finance.
  
  

Qualifications

• Bachelor’s degree, preferably in Hospitality management, Marketing, Business or Communication.
• 8+ years of experience in event planning and event production, preferably in Luxury Retail or Hospitality.
• 2+ years of management experience required.
• Ability to manage external vendor resources and relationships.
• Strong attention to detail, excellent analytical skills and highly organized, with the ability to multi-task.
• Excellent communication (verbal and written) and interpersonal skills.
• Proficient with software programs including Microsoft Excel, PowerPoint, Word, and Outlook.
• Ability to learn internal systems.
• Critical thinker, proactively identifying issues and proposing solutions.
• Ability to build relationships with both internal and external customers.
  
  

Additional Information

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. The salary range for this position is $150k-$165k annually. This role is eligible for bonus. Salary will be negotiated based on relevant skills and experience.

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.