Associate Brand Manager

As an Associate Brand Manager at Spring Foods, you will play a crucial role in shaping the trajectory of the Sola and Essential brands. This position involves participation in the development and leading the execution of brand plans and tactics that align with agreed-upon business goals. You will work closely with creative agencies, public relations, and strategic partners to bring brand communications to life in ways that resonate with both consumers and trade stakeholders.

Responsibilities include:

Brand Strategy Execution:

• Participate in developing and lead the execution of comprehensive brand plans.
• Collaborate with various teams to ensure the strategies are executed effectively.

Agency and Partner Collaboration:

• Work closely with creative agencies and public relations to create engaging brand communications.
• Manage relationships with strategic retail and promotion partners to enhance brand presence.

Content and Campaign Management:

• Co-develop owned and paid media strategies, including briefing for strategic content creation.
• Lead copy and design briefs for targeted email and SMS campaigns, optimizing based on performance analytics.
• Oversee content syndication across key retail partners, ensuring brand consistency.

Digital Presence Oversight:

• Manage branded websites, focusing on content updates, functionality improvements, and promotional strategies.

Customer Service and Brand Voice:

• Support customer service initiatives by coaching agencies on brand voice and product launches.

Sales and Distribution Support:

• Create compelling narratives to boost distribution of new and core products.
• Coordinate PR efforts, including preparation and distribution of PR boxes for media.

Trade Show and Event Management:

• Assist in the organization and coordination of trade shows and other promotional events.

Key Foundational Business & Leadership Skills:

• Thought Leadership: Demonstrated expertise in the industry with a capacity to introduce pioneering ideas and solve problems efficiently.
• Intense Drive: Exhibits passion and enthusiasm, motivating others to achieve high standards.
• Innovation: Encourages and develops creative ideas that challenge conventional thinking.
• Results-Oriented: Focuses on decisive action to achieve results, balancing quality and cost-effectiveness.

Minimum Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Experience in consumer packaged goods (CPG) marketing or a general marketing role.
• Strong passion for the food industry with strategic, creative, and financial acumen.
• Excellent organizational, prioritization, and project management skills.
• Proven analytical and problem-solving abilities.

Application Instructions:

Please submit your resume and a cover letter detailing your interest and qualifications for this role. We look forward to learning how you can contribute to the success of Spring Foods.