Assistant Manager, Brand Marketing - Americas

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organization, we offer professional development and advancement opportunities to complement career goals and aspirations.

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.

Role Purpose

As the Assistant Manager, Brand Marketing, you will play a crucial role in supporting with ideating and strategizing new opportunities in the US and Canada to drive awareness and elevate our brand profile through new brand building initiatives, in partnership with the Senior Brand Marketing Manager and the Head of Marketing. Reporting to the Senior Manager, Brand Marketing, you will have the chance to partner with cross-functional teams such as Wholesale, Global Marketing, and external partners.

Marketing Activations

• Spearhead special projects and brand-building moments in region, such as the yearly Aesop Queer Library event
• Responsible for cross-functional coordination, internal and external stakeholder management, and budget ownership
• Partner with the Senior Manager, Brand Marketing and other Assistant Manager, Marketing in region to support program execution across all channels (retail, wholesale, amenities, Aesop.com)
• Collaborate with the Business Development team to maximize existing amenities partners and increase reach through marketing programs, as well as support identifying new partners that align with our brand values and positioning
  
  

Wholesale Channel Marketing

• Collaborate closely with the wholesale commercial team to develop and implement marketing programs aimed at increasing brand awareness and visibility within the wholesale channel
• Work with wholesale partners to create tailored marketing plans that leverage the strengths and marketing mix of each retailer
• Drive initiatives to recruit new customers to the brand through wholesale partnerships, such as animations in-store, eventing, co-op media, sampling, participation in key high-traffic moments such as holiday
• Monitor and analyze the performance of marketing campaigns in the wholesale channel to optimize strategies and enhance results
• Act as a liaison between the marketing team and wholesale partners to ensure alignment on brand messaging and promotional activities
• Identify opportunities to enhance wholesale marketing experience through innovative strategies and initiatives.
• Be the marketing point of contact for twice yearly market meetings with wholesale accounts
  
  

Insights & Analysis

• Evaluate the performance of marketing initiatives based on channel KPIs, industry best practices, and campaign objectives through post-campaign reporting.
• Responsible for tracking brand moment performance, identifying KPIs and socializing it with regional and global stakeholders
• Deliver regular market competitive analysis, using NPD competitive data, social listening, Google search trends, and observations of the luxury landscape
  
  

Team Collaboration

• Collaborate with both office teams and field teams in-store to facilitate feedback loop on omni-impact of marketing initiatives
• Liaise with global teams to understand global programs, collaborate on regional initiatives and inform them
  
  

Key Requirements & Qualifications

• 3-5 years of experience in marketing
• Experience in an omnichannel marketing environment
• Proficiency in digital marketing
• Strong business acumen and ability to prioritize marketing investments based on insights
• Proven track record of building relationships and driving effective communication for team collaboration
• Creative thinking, adaptability to challenges, and comfort with ambiguity and change management
  
  

What's On Offer

The salary for this position is $80,000-85,000

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.

Employee Benefits Include

• Generous product discount allowance and bi-annual complimentary product allocation
• Paid time off with length of service increase
• Paid volunteering allowance for all employees
• Bonus opportunity based on personal, and business, performance
• Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities
• Access to employee assistance programs, complimentary subscription to Headspace mindfulness app and summer hours options.
  
  

Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage