About
As the Founder and CEO of AI Partnerships Consulting, I bring over 20 years of expertise…
Articles by Neeti
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Mapping Microsoft's Strategic AI Partnerships
Mapping Microsoft's Strategic AI Partnerships
By Neeti Gupta
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Why Every Partnerships Leader Must Read Ecosystem-Led Growth
Why Every Partnerships Leader Must Read Ecosystem-Led Growth
By Neeti Gupta
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20 Books to Help You Master the Art and Science of Partnerships
20 Books to Help You Master the Art and Science of Partnerships
By Neeti Gupta
Contributions
Activity
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🎉 ⛷ ❄ Thrilled to announce that CARTO has been named the 2024 Snowflake Telecom Data Cloud Product Partner of the Year at the Snowflake Data Cloud…
🎉 ⛷ ❄ Thrilled to announce that CARTO has been named the 2024 Snowflake Telecom Data Cloud Product Partner of the Year at the Snowflake Data Cloud…
Liked by Neeti Gupta
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Today we announced a new partnership between Google Cloud and Oracle, which creates a new path for the world’s largest enterprises to use…
Today we announced a new partnership between Google Cloud and Oracle, which creates a new path for the world’s largest enterprises to use…
Liked by Neeti Gupta
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We had the opportunity to meet with Microsoft M2 sales leaders in Redmond this week and I’m so energized by the global opportunity we’ve got in front…
We had the opportunity to meet with Microsoft M2 sales leaders in Redmond this week and I’m so energized by the global opportunity we’ve got in front…
Liked by Neeti Gupta
Experience
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AI Partnerships Consultancy
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Education
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University of Cambridge
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Strategic Technology Partnerships and Ecosystems in Artificial Intelligence (AI) and Machine Learning (ML)
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Licenses & Certifications
Publications
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Community and social interaction in the wireless city: wi-fi use in public and semi-public spaces
New Media & Society - NEW MEDIA SOC , vol. 10, no. 6, pp. 831-850, 2008
A significant body of research has addressed whether fixed internet use increases, decreases or supplements the ways in which people engage in residential and workplace settings, but few stu- dies have addressed how wireless internet use in public and semi-public spaces influences social life. Ubiquitous wi-fi adds a new dimension,to the debate over how,the internet may,influence the structure of community. Will wireless internet use facilitate greater engagement,with co- located others or…
A significant body of research has addressed whether fixed internet use increases, decreases or supplements the ways in which people engage in residential and workplace settings, but few stu- dies have addressed how wireless internet use in public and semi-public spaces influences social life. Ubiquitous wi-fi adds a new dimension,to the debate over how,the internet may,influence the structure of community. Will wireless internet use facilitate greater engagement,with co- located others or encourage a form of ‘public privatism’? This article reports the findings of an exploratory ethnographic study of how wi-fi was used and influenced social interactions in four different settings: paid and free wi-fi cafes in Boston, MA and Seattle, WA. This study found contrasting uses for wireless internet and competing,implications for community. Two types of practices, typified in the behaviors of ‘true mobiles’ and ‘placemakers’, offer divergent futures for how wireless internet use may influence social relationships.
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FishPong: encouraging human-to-human interaction in informal social environments
Conference on Computer Supported Cooperative Work - CSCW , pp. 374-377, 2004
In this paper we introduce FishPong, an interactive system designed to stimulate informal computer-supported cooperative play (CSCP) in public spaces such as coffeehouses and cafés. FishPong consists of a tabletop tangible user interface (TUI) that allows users to control a fish-themed video game using magnetically tagged coffee cups. FishPong has been designed as an "icebreaker" technology to encourage spontaneous social interaction among coffeehouse patrons. This work serves as an example of…
In this paper we introduce FishPong, an interactive system designed to stimulate informal computer-supported cooperative play (CSCP) in public spaces such as coffeehouses and cafés. FishPong consists of a tabletop tangible user interface (TUI) that allows users to control a fish-themed video game using magnetically tagged coffee cups. FishPong has been designed as an "icebreaker" technology to encourage spontaneous social interaction among coffeehouse patrons. This work serves as an example of how environments might be subtly and unobtrusively augmented in order to facilitate informal human-to-human interaction
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Scanning Objects in the Wild: Assessing an Object Triggered Information System
Springer-Verlag
We describe the results of a field deployment of the AURA system which links online content to physical objects through machine readable tags. AURA runs on commercially available pocket computers using integrated barcode scanners, wireless networks, and web services. We conducted a real world deployment with twenty participants over five weeks. The results from our field study illustrate the importance of moving beyond demonstrations and testing system design assumptions in the real world, as…
We describe the results of a field deployment of the AURA system which links online content to physical objects through machine readable tags. AURA runs on commercially available pocket computers using integrated barcode scanners, wireless networks, and web services. We conducted a real world deployment with twenty participants over five weeks. The results from our field study illustrate the importance of moving beyond demonstrations and testing system design assumptions in the real world, as our field study highlighted several places that our seemingly reasonable design assumption did not match with real usage. Our experience deploying AURA highlighted several key features for mobile object triggered information systems including handling groups of items and a robust offline experience.
Other authorsSee publication
Courses
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Data Science Dojo Bootcamp, Redmond WA
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Data Science Pipeline and Critical Thinking
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Data-Driven Marketing
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Digital Marketing Strategy, Harvard Business Analytics Program
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Firneo Certified Partnerships Professional
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Foundations of Quantitative Analysis
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Leadership and People Analytics
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Leadership, Innovation, and Change
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Leapfrog, Inc Business Development Boot Camp, Emeryville, CA
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Microsoft Marketing Kellogg School of Management Program at Northwestern, Chicago, IL
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Operations and Supply Chain Management
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Honors & Awards
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GE Healthcare CEO Award
GE
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Microsoft Gold Star Award
Microsoft
Languages
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Hindi
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English
Native or bilingual proficiency
Recommendations received
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Join now to viewMore activity by Neeti
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A wonderful memory to cap the #StrategicManagement programme for a superb and truly diverse set of participants representing #business, #government…
A wonderful memory to cap the #StrategicManagement programme for a superb and truly diverse set of participants representing #business, #government…
Liked by Neeti Gupta
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We have a BIG accouchement!! Sarah Richardson & David Haight have joined the Bluebird Leaders board! Please send a warm welcome to these amazing…
We have a BIG accouchement!! Sarah Richardson & David Haight have joined the Bluebird Leaders board! Please send a warm welcome to these amazing…
Liked by Neeti Gupta
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BREAKING NEWS Microsoft will train 250,000 Swedes in using generative AI over the next three years. At the same time, the company is expanding the…
BREAKING NEWS Microsoft will train 250,000 Swedes in using generative AI over the next three years. At the same time, the company is expanding the…
Liked by Neeti Gupta
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