Neeti Gupta

Neeti Gupta

San Francisco, California, United States
13K followers 500+ connections

About

As the Founder and CEO of AI Partnerships Consulting, I bring over 20 years of expertise…

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Experience

  • AI Partnerships Consultancy

    San Francisco, California, United States

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Seattle, Washington, United States

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    Greater Seattle Area

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    United States

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    Greater Seattle Area

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    Developer & Platform Evangelism

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    Unified Communications Group

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    Windows Mobile Design & Research Group

Education

  • University of Cambridge Graphic

    University of Cambridge

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    Strategic Technology Partnerships and Ecosystems in Artificial Intelligence (AI) and Machine Learning (ML)

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Licenses & Certifications

Publications

  • Community and social interaction in the wireless city: wi-fi use in public and semi-public spaces

    New Media & Society - NEW MEDIA SOC , vol. 10, no. 6, pp. 831-850, 2008

    A significant body of research has addressed whether fixed internet use increases, decreases or supplements the ways in which people engage in residential and workplace settings, but few stu- dies have addressed how wireless internet use in public and semi-public spaces influences social life. Ubiquitous wi-fi adds a new dimension,to the debate over how,the internet may,influence the structure of community. Will wireless internet use facilitate greater engagement,with co- located others or…

    A significant body of research has addressed whether fixed internet use increases, decreases or supplements the ways in which people engage in residential and workplace settings, but few stu- dies have addressed how wireless internet use in public and semi-public spaces influences social life. Ubiquitous wi-fi adds a new dimension,to the debate over how,the internet may,influence the structure of community. Will wireless internet use facilitate greater engagement,with co- located others or encourage a form of ‘public privatism’? This article reports the findings of an exploratory ethnographic study of how wi-fi was used and influenced social interactions in four different settings: paid and free wi-fi cafes in Boston, MA and Seattle, WA. This study found contrasting uses for wireless internet and competing,implications for community. Two types of practices, typified in the behaviors of ‘true mobiles’ and ‘placemakers’, offer divergent futures for how wireless internet use may influence social relationships.

    Other authors
    • Keith Hampton
    See publication
  • FishPong: encouraging human-to-human interaction in informal social environments

    Conference on Computer Supported Cooperative Work - CSCW , pp. 374-377, 2004

    In this paper we introduce FishPong, an interactive system designed to stimulate informal computer-supported cooperative play (CSCP) in public spaces such as coffeehouses and cafés. FishPong consists of a tabletop tangible user interface (TUI) that allows users to control a fish-themed video game using magnetically tagged coffee cups. FishPong has been designed as an "icebreaker" technology to encourage spontaneous social interaction among coffeehouse patrons. This work serves as an example of…

    In this paper we introduce FishPong, an interactive system designed to stimulate informal computer-supported cooperative play (CSCP) in public spaces such as coffeehouses and cafés. FishPong consists of a tabletop tangible user interface (TUI) that allows users to control a fish-themed video game using magnetically tagged coffee cups. FishPong has been designed as an "icebreaker" technology to encourage spontaneous social interaction among coffeehouse patrons. This work serves as an example of how environments might be subtly and unobtrusively augmented in order to facilitate informal human-to-human interaction

    See publication
  • Scanning Objects in the Wild: Assessing an Object Triggered Information System

    Springer-Verlag

    We describe the results of a field deployment of the AURA system which links online content to physical objects through machine readable tags. AURA runs on commercially available pocket computers using integrated barcode scanners, wireless networks, and web services. We conducted a real world deployment with twenty participants over five weeks. The results from our field study illustrate the importance of moving beyond demonstrations and testing system design assumptions in the real world, as…

    We describe the results of a field deployment of the AURA system which links online content to physical objects through machine readable tags. AURA runs on commercially available pocket computers using integrated barcode scanners, wireless networks, and web services. We conducted a real world deployment with twenty participants over five weeks. The results from our field study illustrate the importance of moving beyond demonstrations and testing system design assumptions in the real world, as our field study highlighted several places that our seemingly reasonable design assumption did not match with real usage. Our experience deploying AURA highlighted several key features for mobile object triggered information systems including handling groups of items and a robust offline experience.

    Other authors
    See publication

Courses

  • Data Science Dojo Bootcamp, Redmond WA

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  • Data Science Pipeline and Critical Thinking

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  • Data-Driven Marketing

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  • Digital Marketing Strategy, Harvard Business Analytics Program

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  • Firneo Certified Partnerships Professional

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  • Foundations of Quantitative Analysis

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  • Leadership and People Analytics

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  • Leadership, Innovation, and Change

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  • Leapfrog, Inc Business Development Boot Camp, Emeryville, CA

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  • Microsoft Marketing Kellogg School of Management Program at Northwestern, Chicago, IL

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  • Operations and Supply Chain Management

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Honors & Awards

  • GE Healthcare CEO Award

    GE

  • Microsoft Gold Star Award

    Microsoft

Languages

  • Hindi

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  • English

    Native or bilingual proficiency

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