Lisa-Marie Assenza

Lisa-Marie Assenza

New York, New York, United States
500+ connections

About

Building the place to source every primary package on the planet, for the planet.

Activity

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Experience

  • Impacked Graphic

    Impacked

    New York, New York, United States

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    Greater New York City Area

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    Greater New York City Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Hamilton ON

Education

  • Ivey Business School at Western University Graphic

    Ivey Business School at Western University

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    Activities and Societies: Ivey Marketing Club Co-President, Ivey Women in Management Club, Ivey Professional Communications Club

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    Activities and Societies: Faculty of Health Sciences Students' Council Merchandise Commissioner

Publications

  • Unilever Canada: Redefining the AXE Brand

    Ivey Publishing, Harvard Business Review

    Educational case intended for an introduction to marketing course at the MBA or Honors HBA level, or for a course focused on developing strategic recommendations for consumer brands, such as a consumer brands course. This case can also be used in an introductory advertising course, such as advertising and promotions, or a course focused on consumer insights.

    Other authors
    See publication

Honors & Awards

  • International Case Competition at Maastricht University

    Maastricht University

    Team selected to represent Ivey Business School internationally at Maastricht University in the Netherlands; top two placing within international division in the first two rounds of the competition.

  • Harvard Intercollegiate Business Convention Scholarship

    Harvard Undergraduate Women In Business Committee

    International scholarship awarded to ten females who showed a genuine interest in the world of business, but who also demonstrated the value of teamwork and the desire to empower and support other women in their business pursuits. Enabled attendance at the Harvard Intercollegiate Business Convention.

  • Joe Cerino Community Achievement Award

    Community Sponsor- Joe Cerino

    Community-based award for exemplary leadership, as demonstrated through involvement in province-wide mental health initiatives and personal entrepreneurial venture.

  • University of Toronto Book Award

    University of Toronto

    Awarded to a student who exhibits superior academic performance, original and creative thought, and exceptional achievement in a broad context.

  • YWCA Woman of Distinction Nominee

    YWCA

    Nominated by member of community for mental health initiatives and entrepreneurial venture.

  • Research In Motion/Shad Valley Entrepreneurship Cup- Best Overall

    RIM/Shad Valley

    Team awarded national title of Best Overall Entrepreneurial Project at RIM/Shad Valley Entrepreneurship Cup.

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