Krishna Subramanian

Krishna Subramanian

San Francisco, California, United States
9K followers 500+ connections

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About

With over 15 years of experience, I am a marketing leader and entrepreneur with a passion…

Activity

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Experience

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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Education

Publications

  • Forget the E-Wallet -- It's Apple's Passbook That Will Transform Retail

    Ad Age

    Has Apple outsmarted its critics yet again? When it released the iPhone 5, some carped that the device's lack of near-field communication was a crucial flaw, making it impossible to use the phone for mobile payments -- an area where Google has been leading the way. But now that's beside the point.

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  • Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age

    Huffington Post

    The spoiler police would have you thinking that the NBC network's time-shifted coverage of the London 2012 Olympics was the broadcasting scandal of the century, as medalists became common knowledge worldwide long before their events aired in prime time. In reality, the experience of this year's games just shows us how much viewer behaviors and expectations have evolved -- and suggest new ways for brands to think about event coverage in our multi-screen world.

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  • 5 Ways Facebook Will Turn Mobile Risk into Reward

    Forbes

    The biggest challenge for the majority of consumer-focused Internet businesses is monetizing the exponential growth of their mobile users. Facebook is the most used app across both the iOS and Android platforms – you can bet they will not allow that powerful opportunity to slip between their fingers.

    See publication

  • Twitter Cracks the Code

    Bloomberg TV

    Twitter advertising. What is it? How does it relate to Facebook, Google and others.

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  • Apple Unveils New iPod Line

    Fox Business

    Apple releases new product lines and new iPods.

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  • Apps Create New Advertising 'Ecosystem'

    Bloomberg TV

    Believes the application advertisement market is in a "huge growth phase" but will require even more branding and awareness before its returns can be quantified. Subramanian, speaking with Margaret Brennan on Bloomberg Television's "In Business", focuses primarily on Apple Inc.'s new 4G iPhone.

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  • Keeping Track of All Those iPhone Apps

    Fox Business

    An estimated 45,000 people are expected to descend on Los Angeles from June 15-17 for the 2010 Electronic Entertainment Expo to see the latest hardware from Nintendo, Sony and Microsoft along with the expected announcement of hundreds of new titles by the world's software developers.

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Projects

  • SXSW: In-App Mobile Ad Implementation Challenges

    Mobile advertising spending is poised to top $1 billion in the U.S. for the first time 2012, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.

    As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and…

    Mobile advertising spending is poised to top $1 billion in the U.S. for the first time 2012, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.

    As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.

    This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs). In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction.

    This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress.

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