Kait Capone

Presented by the faculty to the most outstanding student in Marketing in academic performance and in service to the area.

I was nominated by my class of peers to receive the Rigor award. This award is given to a student that challenges her environment to uphold unwavering accountability in all intentions and actions.

At Goizueta Accountability is a core value, this student display accountability by honestly assessing her strengths and weaknesses, keeps her commitments, and acknowledges and learns from mistakes and successes

Recognizing a need to arm cross-functional partners with a deep understanding of our brand to ensure all business activities laddered up to strategic brand
positioning. I launched the first-ever internal advocacy campaign by creating talk worthy experiences that motivated and encouraged employees to be brand
ambassadors regardless of function. This activation included customized pitches to 15 internal stakeholder groups and 5+ strategic retailer partners, equating to a total direct reach… Show more

Recognizing a need to arm cross-functional partners with a deep understanding of our brand to ensure all business activities laddered up to strategic brand
positioning. I launched the first-ever internal advocacy campaign by creating talk worthy experiences that motivated and encouraged employees to be brand
ambassadors regardless of function. This activation included customized pitches to 15 internal stakeholder groups and 5+ strategic retailer partners, equating to a total direct reach of 5,000 stakeholders. Brand collateral was also deployed in 18 areas of high traffic.

The creative used to support this initiative which I led in-partnership with the in-house agency, won Gold in the environmental category. Show less

I was nominated by my class of peers to receive the Rigor award. This award is given to a student that seeks academic and personal development challenges that place him/her outside of his/her comfort zone.

At Emory high expectations and stretch goals are the standard that we have chosen for each other and ourselves. This person undertakes extreme professional hurdles to separate themselves from the masses.

The KitchenAid brand “Marks” campaign rose to the top among hundreds of submissions in a rigorous review, assessing multiple dimensions and criteria. This included methodology and astuteness of insight, strength of the creative idea, and resulting performance. The brand was awarded this honor in response to its innovative research and the unique and ownable brand insights that drove the campaign.

I was a critical stakeholder on Lowe's shopper marketing team which was awarded the distinguished Winner Circle Award, an honor which is based on effectiveness and collaboration with the retail partner, strong business results, and strategic vision to drive growth opportunities for the future.

Whirlpool Corporation was awarded the prestigious vendor of the year award in 2018. The following activations I played a critical role in leading contributed to Whirlpool Corporation's nominee and win:

•Strategic partnership in flawlessly collaborating together to execute a joint business plan between marketing teams which included co-branded national TV and omnichannel support.

•Whirlpool Corporation as headline sponsor for Lowe's National Sales Manager Conference which included… Show more

Whirlpool Corporation was awarded the prestigious vendor of the year award in 2018. The following activations I played a critical role in leading contributed to Whirlpool Corporation's nominee and win:

•Strategic partnership in flawlessly collaborating together to execute a joint business plan between marketing teams which included co-branded national TV and omnichannel support.

•Whirlpool Corporation as headline sponsor for Lowe's National Sales Manager Conference which included immersive branded experiences, brand training, and a portfolio showcase of new-to-the-world product innovations for a total of 3,000 attendees.

•Whirlpool Corporation's Kitchen Product Line Review, which included a captivating four-day event comprised of branded pitch in experiences aimed at simplifying a complex plan-to-sell across three appliance categories and four brands. Show less

Whirlpool Corporation hosted its first marketing competition, Big Bold Ideas in 2016, the objectives were simple, submit innovative ideas to drive long term growth, and develop a culture of small bets mindset. Teams were required to present a concept and execution plan to a panel of brand marketing leadership. The winning team would then be asked to present the plan to the North American President of Whirlpool Corporation and would receive a lump sum of dollars to execute the test and learn… Show more

Whirlpool Corporation hosted its first marketing competition, Big Bold Ideas in 2016, the objectives were simple, submit innovative ideas to drive long term growth, and develop a culture of small bets mindset. Teams were required to present a concept and execution plan to a panel of brand marketing leadership. The winning team would then be asked to present the plan to the North American President of Whirlpool Corporation and would receive a lump sum of dollars to execute the test and learn project in-market.

I led a 5-person cross-functional team to victory with a concept to develop a multicultural marketing campaign, to authentically connect with and leverage the Hispanic community. Through thoughtful research, concept testing, media strategy and creative development this multi-touch campaign launched in specific geographic locations and ran as part of a 2-month test Show less

The Award was given to a management student with outstanding academic achievement during Suffolk University's Annual Recognition Day Ceremony