Jim Soss⚡️

This article discusses the importance of defining revenue responsibilities particularly between Sales and Customer Success departments. It provides guiding principles, key revenue motions, critical decision factors, and steps to achieve revenue responsibility clarity.

The article discusses the challenges posed by evolving buyer behavior and provides practical strategies for Sales & Marketing alignment.

Key Takeaways:
* Organizations prioritizing alignment are more likely to experience faster growth and greater profitability.

* Challenges to alignment include buyer preferences for self-navigation, product-led growth, inexperienced CROs overseeing marketing, and economic uncertainty.

* Activity framework for successful partnership… Show more

The article discusses the challenges posed by evolving buyer behavior and provides practical strategies for Sales & Marketing alignment.

Key Takeaways:
* Organizations prioritizing alignment are more likely to experience faster growth and greater profitability.

* Challenges to alignment include buyer preferences for self-navigation, product-led growth, inexperienced CROs overseeing marketing, and economic uncertainty.

* Activity framework for successful partnership includes leadership alignment, integrated GTM strategy, performance connection, integrated goals, team building, and joint storytelling. Show less