Jason Fox

“Jason is a fantastic coach and I always look forward to our sessions together. He is a joy to work with and always shares practical and truly valuable recommendations or ideas that help me to move my goals closer to the finish line. Jason has that rare ability to put you at ease while still getting the hard work done. I cannot recommend him highly enough. He will help you gain clarity and access to those all-important insights that move the needle toward progress.”

“I’ve had the pleasure of working alongside Jason on the executive team for 3 years at Consumer Reports. So, I’ve witnessed, firsthand, his ability to empower his team, drive business results, influence strategy and transform an 80+ year old mission-driven brand into one that is competitive and relevant for today’s consumers. In partnership, we transformed the digital business and led several strategic initiatives for the organization, including a successful business model shift from subscriptions to membership, and replatforms of decade old e-commerce system and consumer data hub. These initiatives resulted in year over year revenue growth, a significant lift (+20%) in revenue per member, strong member engagement rates with benefits, and records for both site traffic (+50%) and digital retention rates! First and foremost, Jason is an empathetic and supportive leader, who empowers his team to develop and implement new products, customer experiences, technologies, and work processes. So, it’s no surprise that people who’ve previously worked for Jason excitedly follow him from company to company. One of Jason’s most admirable qualities is his metabolism to move the ball forward. With his finger on the pulse of market trends, Jason is quick to identify opportunities and create the space in the roadmap, adjust resources, and tap the right talent to bring these opportunities to bear. Jason brings a mobile-first discipline, agile approach and was an early adopter of voice technology and AI, leading CR to build out its first Amazon Alexa Skill and daily audio briefing. Jason places a deep value on the voice of the customer, and this is reflected in his expertise in product development, UX/design as well as a strong understanding of performance marketing, digital analytics and his thirst for data and consumer research. One of his biggest successes at CR was to recognize the consumer’s desire to not only research products on our site but also to buy them. As a result, he doubled down on CR’s affiliate program, generating exponential revenue growth (+280%) and high satisfaction among our members. As co-owners of the $110M+ digital P&L, I’ve seen the breadth and depth of Jason’s financial acumen. His firm grasp on what drives the business including revenue per member, product mix, conversion rates, lifetime value, retention rates and cost per acquisition, is visible in each monthly business review. Bottom line: Jason is a true change agent, a trusted partner and collaborator, and a charismatic, calm and accessible leader who understands the value of balancing fun with work. His secret weapon is to have a random fun-fact at the ready in any meeting! Jason is someone you want at the helm of your organization. ”