Heather Zynczak

Lindsay Tjepkema, Co-founder and CEO of Casted, interviews Heather Zynczak, the CMO of Pluralsight, a company that offers a variety of video training courses for software developers, IT administrators, and creative professionals. Heather eagerly shares a couple of initiatives that Pluralsight quickly launched as this crisis started to emerge to really serve its audience. Listen and learn from Heather as she shares the massive projects - including one called #FreeApril - she and her team jumped… Show more

Lindsay Tjepkema, Co-founder and CEO of Casted, interviews Heather Zynczak, the CMO of Pluralsight, a company that offers a variety of video training courses for software developers, IT administrators, and creative professionals. Heather eagerly shares a couple of initiatives that Pluralsight quickly launched as this crisis started to emerge to really serve its audience. Listen and learn from Heather as she shares the massive projects - including one called #FreeApril - she and her team jumped into without a whole lot of hesitation - simply because they knew it was the right thing to do - both for the audience and for the company. Show less

This article is part of a series featuring business executives who choose to live and work in Utah.

Heather Zynczak is chief marketing officer at Pluralsight, a technology skills development platform. She leads a data-driven organization that delivers real, qualitative results.

Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight.

On this episode of the Swipe File, she talks to Dave Gerhardt about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.

Geoffrey Keating, Former Senior Editor, Intercom sat down with Heather to get her take on what it means to be a CMO in 2020. You can listen to our full conversation above, or read Heather’s insights below.

By Heather Zynczak, Colmnist,

An IPO is just as much a marketing event for the company as it is a financing event -- no matter what your CFO says. My company went public earlier this year, and I learned a ton of lessons along the way. Here are five:

Eric Siu interviews Pluralsight CMO, Heather Zynczak, from the Podcast stage at SaaStock18.

In this interview, Heather shares the importance of data-driven marketing, how her team achieves excellence by heavily focusing on data, and why she believes that women in the tech space have a great opportunity.

There are thousands of technology solutions available to us marketers today. Solutions have been developed to respond to almost any challenge marketers face, and technology has become a marketer’s most effective tool. Here are a few suggestions for marketers looking to make technology their competitive advantage:

“Technology is rapidly evolving, making it hard for technology professionals and teams to keep their skills current — and to really understand their level of proficiency in a given technology.”

The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for, “How do you deal with the pressures of work and being a new parent?” is written by Heather Zynczak, chief marketing officer at Pluralsight.

My family and I have chosen to live in Utah for many reasons, one of which is the great economic potential of the local tech landscape. To recruit top talent and venture capital investment, we cannot continue to lag behind in this critical issue.

Today, marketing success needs to be measured and communicated — and today’s CMO has to give their team tech skills and tools to fulfill this goal. The following three recommendations can help you map your team’s future:

Here are a few reasons why this seemingly niche issue impacts us all:

No matter who you are or where you work, the tech industry’s gender gap already affects you.

Let’s celebrate our leadership qualities, not downplay them.

Ankush Gupta Former Chief Operating Officer, MarTech Advisor, interviews Heather Zynczak, CMO - Domo

Access to the data that allows CMOs to prove results changes key relationships across the company and ensures a strategic seat at the C-Suite table. Here are a few relationships that can be significantly impacted based on the use of data.

Allowing–and encouraging–employees to be more creative isn’t indulgent, but an investment in happier people.

Here are four reasons you need to get beyond just passing around your business card at networking events.

Heather is a Data-Driven Marketer, Technology Executive and Mother of 3 Young Boys

Marketing a product or service has largely been an art form—develop a creative idea, and promote it through available media. However, in the increasingly quantitative marketing atmosphere, marketing has become as much data science as creative art, with CMO’s and their IT departments leading the charge.