“Francis possesses a brilliant creative mind and he has honed the ability to apply it for various industries and campaigns in an extremely conscientious manner. It is a pleasure to work with him, and he always does everything in his power to get projects completed in a timely manner to the delight of all stakeholders!”
About
Award-winning creative director, strategic thinker, graphic designer, copywriter and…
Activity
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🌞 🌊 Splash into summer with a new hygiene opportunity! Reach out via PM or send an email to [email protected] - Stonecreek Dental Care -…
🌞 🌊 Splash into summer with a new hygiene opportunity! Reach out via PM or send an email to [email protected] - Stonecreek Dental Care -…
Liked by Francis Cleetus
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Join Devesh Sharma, Manish Backliwal, Lindsay Buhl, and Ashu Sharma at the Fastmarkets 16th Lithium Supply and Battery Raw Materials Conference from…
Join Devesh Sharma, Manish Backliwal, Lindsay Buhl, and Ashu Sharma at the Fastmarkets 16th Lithium Supply and Battery Raw Materials Conference from…
Liked by Francis Cleetus
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Updated my self-portrait for the summer, and made some design improvements. Happy with the new look 🌞 - #illustrator #characterdesign…
Updated my self-portrait for the summer, and made some design improvements. Happy with the new look 🌞 - #illustrator #characterdesign…
Liked by Francis Cleetus
Experience
Volunteer Experience
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Ad Hoc Faculty | Student Mentor
The Art Institutes
- 1 year 8 months
Arts and Culture
Worked as an ad hoc professor and taught students of the Advertising degree program and the Internet Marketing certificate program at the Pittsburgh Art Institute. Areas of academic focus included principles of effective copywriting, engaging art direction, and creative photography to create content for online, mobile and social media applications.
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Probono Creative Director
The Epilepsy Foundation
- 3 years 2 months
Health
The Epilepsy Foundation reached out for help to increase awareness about epileptic seizures and urge people to donate towards the cause. A clever ad campaign 'interrupted' messages in various media to mimic the disruptive effect of a seizure. The slogan 'seize back' became a rallying cry and drove participation in their 22nd 'Pittsburgh Family Run' fundraiser.
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Marketing & Fundraising Volunteer
Pittsburgh Indian Community & Friends | PIC5K
- Present 10 years 5 months
Education
The PIC5K walk and run is an annual event organized by the Pittsburgh Indian community and friends to help communities in the Greater Pittsburgh metropolitan area. All proceeds from this fundraising event go towards Pittsburgh-based non-profit organizations that are working to make a difference in the areas of healthcare, education and homelessness.
Publications
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Total Timepass Tech Toons
Hachette India
See publicationYet another compilation of tech cartoons created specifically for the Indian sub-continent about a team of techies (working at a software company based in Pittsburgh, USA) and their eccentric relationships with the different avatars of digital technology.
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Wish Your Mouth Had A Backspace Key
Wet India Inc.
See publicationA collection of laugh-out-loud tech cartoons about people and their off-center relationships with computers, the internet, social networks, smart phones, e-book readers, gaming devices, gps systems and other amazing technologies, all inspired by real life events.
Projects
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Mohawk Flooring online tool.
See projectQuestion is, how do you evolve a well known carpet manufacturer into a household problem solver in the minds of women? Well, I turned to Erno Rubik for inspiration.
Rubik's cube became the Mohawk brand icon for the online tools that help women solve their home-décor puzzles. And the sides of the cube showcased the different flooring types. The campaign positioned Mohawk as a complete flooring resource and established the brand's leadership in the flooring category. -
Maker's Mark print campaign.
See projectA premium bourbon that's aspirational without being pretentious, Maker's Mark reflects the attitude of its fans. These guys are grounded, genuine and passionate about their lives.
I was thrilled to get the opportunity to evolve the quirky advertising; robust loyalty program; engaging web initiatives and pointed direct mail that have helped Maker's Mark become a pop icon. -
MTV print/ poster campaign.
See projectWhen MTV, the music television network wanted to expand its footprint in the Asia-Pacific region, I created a magazine ad campaign that ran in selected youth and teen magazines.
The ads are an hilarious yet profound statement about the kind of music that MTV will never ever air on TV. And the thought is summed up by the tagline: 'No wonder there's a MTV generation.' The print ads triggered a big spike in viewership across the region and a ripple-effect of millions of sign ups on…When MTV, the music television network wanted to expand its footprint in the Asia-Pacific region, I created a magazine ad campaign that ran in selected youth and teen magazines.
The ads are an hilarious yet profound statement about the kind of music that MTV will never ever air on TV. And the thought is summed up by the tagline: 'No wonder there's a MTV generation.' The print ads triggered a big spike in viewership across the region and a ripple-effect of millions of sign ups on www.mtvasia.com -
Hong Kong Subway TV spots.
See projectHong Kong's Mass Transit Railway has an effective passenger feedback system in place. There are kiosks on platforms and boxes at ticket counters for people to air their views.
So when the Railway spent time and money to address that feedback, I convinced the client that it was a good idea to showcase their investment and the resulting improvements.
Post campaign launch research conducted by an independent group revealed a big surge in public goodwill towards the Railway.
Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
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Malayalam
Full professional proficiency
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Cantonese
Limited working proficiency
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Marathi
Limited working proficiency
Recommendations received
5 people have recommended Francis
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There is no escaping a question lately (manifest in one of many iterations) but essentially is consistent with: - What are you doing with AI? -…
There is no escaping a question lately (manifest in one of many iterations) but essentially is consistent with: - What are you doing with AI? -…
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It's been a long time coming, but I finally updated my website. I had to give my brand a bit of a facelift, so I updated my brand guidelines and…
It's been a long time coming, but I finally updated my website. I had to give my brand a bit of a facelift, so I updated my brand guidelines and…
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