Brien Downie

Brien Downie

Greater Seattle Area
2K followers 500+ connections

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About

Creative, insightful logistics professional with experience and accomplishments in…

Articles by Brien

Activity

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Experience

  • Holman Logistics Graphic

    Holman Logistics

    Kent, WA

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    Kent, WA

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    Pasadena, CA

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    Greater Los Angeles Area

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    Los Angeles

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    Bellevue, WA

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Education

  • UCLA Anderson School of Management Graphic

    University of California, Los Angeles - The Anderson School of Management

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    Activities and Societies: Anderson Christian Fellowship, High Tech Business Association, Marketing Association, Entertainment Management Association

    General MBA with a focus on marketing and strategy/analytics courses.

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    Activities and Societies: Torrey Honors Society, Chorale, Vocal Jazz, Guerilla Film Society, Student Orientation Staff, Ecuador Missions

    -Graduated Summa Cum Laude

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    Activities and Societies: Choir, etc.

    class, choir, more choir, class.

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    Activities and Societies: Recess, coloring, basic reading, social behavior.

    colors, shapes, letters. socializing and learning to play well with others.

Courses

  • Data & Decisions

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  • Entrepreneurship and Venture Initiation

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  • Marketing Management

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  • New Product Development

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  • Pricing Policies

    -

  • Spreadsheet Modeling

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  • Tools & Analysis for Business Strategy

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Projects

  • Kia Who's Next

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    Case Studies
    Social Buzz: http://bit.ly/IE2zBw
    Video Overview: http://bit.ly/IE2E8u

    6.2 million organic video views.

    Fresh off the success of our Carl's Jr "How do you eat your Portobello Mushroom Burger" campaign (http://youtu.be/pIl12LyuSmI), we wanted to find new ways to integrate with existing YouTube stars in our advertising campaigns. Existing stars have powerful distribution networks in their subscriber base, virtually guaranteeing "organic" video views. I came up…

    Case Studies
    Social Buzz: http://bit.ly/IE2zBw
    Video Overview: http://bit.ly/IE2E8u

    6.2 million organic video views.

    Fresh off the success of our Carl's Jr "How do you eat your Portobello Mushroom Burger" campaign (http://youtu.be/pIl12LyuSmI), we wanted to find new ways to integrate with existing YouTube stars in our advertising campaigns. Existing stars have powerful distribution networks in their subscriber base, virtually guaranteeing "organic" video views. I came up with the idea for the Who's Next competition, and identified Smosh as the perfect partner to facilitate the implementation. I was intimately involved in setting the themes, identifying additional partners, negotiating terms, and delivering assets for video production.

    Other creators
    See project

Languages

  • German

    Elementary proficiency

  • English

    Native or bilingual proficiency

  • Pig Latin

    Native or bilingual proficiency

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