Asaf Wolff 🦅

Asaf Wolff 🦅

New York City Metropolitan Area
6K followers 500+ connections

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University of the People
New York University

  • Contact Asaf for services

    Demand Generation, Digital Marketing, Growth Marketing, Marketing Consulting, Marketing Strategy, Executive Coaching, Public Speaking, Brand Consulting, Non-profit Consulting, and Strategic Planning

About

I am a growth hacker with a proven track record of achieving fast growth and scaling…

Experience

Education

  • Graphic

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    "In this program, we will examine best-practices related to the business use of social media and digital marketing. While there will be sufficient attention given to top level strategy used by companies adopting social media and digital marketing, the course will also focus on digital analytics oriented tools: how to make organizations more intelligent in how they conduct business in the digital age. Measurement plays a big role in this space. Thriving in such an environment requires the…

    "In this program, we will examine best-practices related to the business use of social media and digital marketing. While there will be sufficient attention given to top level strategy used by companies adopting social media and digital marketing, the course will also focus on digital analytics oriented tools: how to make organizations more intelligent in how they conduct business in the digital age. Measurement plays a big role in this space. Thriving in such an environment requires the understanding and leveraging of the major mega-trends of today such as Digital Attribution Social Listening, Big Data and the Social-Graph for external and internal business innovation. Based on the composition of the participants, we will discuss how specific firms can create a comprehensive social media and digital marketing plan and execute it. At the end of two days, they will be able to speak the digital language and sell it internally."

  • 85

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    Activities and Societies: I joined ROI, an international network of change makers who are redefining Jewish engagement for a new generation of global citizens. ROI members channel a diversity of skills and interests toward a shared passion for advancing ideas and partnerships that will improve society. Through its Capstone Summit and an innovative suite of ongoing opportunities for professional development, networking and financial support, ROI empowers its members to take an active role in shaping the future.

    The Tel Aviv MBA program runs over the course of 2 year and combines foundational courses with a wide-variety of electives designed for company innovators, startup builders, and venture founders.

  • 85

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    Activities and Societies: Volunteered as a legal intern at the Movement for Quality Government in Israel, an organization which is dedicated to the proposition that democracy must be actively nurtured, never more so than in a young country like Israel. Over the years, the MQG has established itself as the nation's preeminent citizen watchdog organization and peerless advocate for public accountability and the rule of law.

    The HUL is the oldest law school in Israel, and is composed of 40 full-time professors, 100 adjunct professors, 50 instructors and 1,500 students in LLB, LLM/MA and LLD/PhD. All courses are taught by top academics and practitioners, with vast experience and notable achievements in the study and application of Human Rights and International Law, as well as in International Commercial Law.

Volunteer Experience

  • Board Member & CEO

    Board Member & CEO

    Bereisheet

    Education

    Bereisheet Tech is a NYC suburbs community for Israeli-Americans from the hi-tech industry.

Licenses & Certifications

Courses

  • Basics of Financing

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  • Creativity and Innovation Management

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  • Crisis Management

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  • Economy

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  • Enterprise information management

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  • Ethics in Business

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  • Financial Statement Analysis

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  • Foundations of financial accounting

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  • High-tech companies Acquisitions

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  • Industrial Organization

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  • Industry Analysis

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  • International Strategic Management

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  • Introduction to creating value

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  • Management teams in organizations

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  • Marketing Management

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  • Organizational Behavior

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  • Statistical models

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  • Strategic Consulting

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  • Strategic Management

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  • Strategic aspects in Acquisitions

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  • Strategy elements

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  • Commercial Court of the European Communities

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  • Constitution Law

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  • Corporate Law

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  • Criminal Law

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  • EU Law

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  • Environmental Law

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  • Family Law

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  • Foundations of Public Administration

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  • International trade agreements

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  • Introduction to Moral Philosophy

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  • Islamic Law

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  • Jewish Law

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  • Jurisprudence

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  • Labor Law

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  • Law and Christianity

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  • Law of Contracts

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  • Law of Evidence

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  • Legal systems

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  • Local Government Law

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  • Property Law

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  • Tax laws

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  • Tender Law

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  • Tort Law

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  • Basic ideas in mathematics

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  • Introduction to Political Science

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  • Israel 2025

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  • Macro-economic thinking

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  • Micro-economic thinking

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  • Municipal taxation

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Projects

  • New Mobile First Website

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    We changed the entire UX and UI of the website, rewrote the content according to our updated content strategy and SEO goals, built it for mobile-first usage, and doubled the conversion rates

    See project

  • Chatbot

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    Before the use of the chatbot, we were running traditional campaigns as a method to spread the word and drive applications, but of those who visited our website only 1 out of 244 potential applicants completed the online applications.

    In addition to reducing the workforce involved, we also wanted to improve our conversion rates and the potential applicant experience and first impression. Hence, to fully understand the behavior of our potential applicants, we have analyzed the traffic…

    Before the use of the chatbot, we were running traditional campaigns as a method to spread the word and drive applications, but of those who visited our website only 1 out of 244 potential applicants completed the online applications.

    In addition to reducing the workforce involved, we also wanted to improve our conversion rates and the potential applicant experience and first impression. Hence, to fully understand the behavior of our potential applicants, we have analyzed the traffic and user flow on our website, and the most frequently asked questions. We began working with a partner who have provided us their easy-to-use and cost-effective platform to centralize all of the information. Our team worked on the content, starting with a complex flowchart mapping process and zooming into a simple drag & drop into the platform. We are now able to give our potential applicants and students the information they need in their first connection with us, answer relevant questions immediately, and guide them directly to our online application.

    I am very proud to say that the results are better than we ever imagined. During the first week in which we were live we had 3,491 bot conversations, with 1,404 of those users (40%) continuing to our website, and 762 of those completing the process, giving us 22% conversion rates, in addition to an impressive 86% decrease of our CPA compared to our campaigns during 2018.

  • New Purchase Funnel

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    We shortened the funnel in half, changed the entire UX and UI, optimize it for mobile and improved the conversion rate by more than 150%

  • Implementing Marketing Automation Solution

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    We implemented Marketo which helps us to interact seamlessly with the customers across channels, and gives us data and analytic insights to understand where and how to allocate the budgets for maximum return.

  • New Product

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    it was well known in Kidum that 30% of those who take the GMAT test don't take a GMAT course. I initiated an examination into the reasons – and learned that of those 30%, half don't take a course simply because they don't have the time to commit to the long courses we offered. I pitched and helped build an 'express' course offering – a short and condensed course aimed at this crowd; an offering which gained great success and increases Kidum's market share by more than 10%.

    See project

  • Rebranding

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    We changed the brand's logo, image, marketing strategy and advertising themes. We aimed to reposition the brand in order to distance it from negative connotations of the previous branding and hence to make it upmarket. Part of the process was increasing the price, adding more products etc.

    See project

Honors & Awards

  • 2023 Community Forward award Finalist

    Meet Magento New York 2023

    Finalists for the “Community Forward” award of the Meet Magento New York 2023. Some of the considerations that went into this award: #impact, #Ingenuity, #Innovation, #IndustryRelevance, #Investment, #Interdependence, #Improvement. From the award committee: “This honor is a testament to your remarkable contributions and outstanding achievements. Your company's ingenuity and innovation have caught the attention of our esteemed panel of judges, and your nomination stood out among numerous…

    Finalists for the “Community Forward” award of the Meet Magento New York 2023. Some of the considerations that went into this award: #impact, #Ingenuity, #Innovation, #IndustryRelevance, #Investment, #Interdependence, #Improvement. From the award committee: “This honor is a testament to your remarkable contributions and outstanding achievements. Your company's ingenuity and innovation have caught the attention of our esteemed panel of judges, and your nomination stood out among numerous entries.”

  • 2023 Online Classroom Experience Award Winner

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    University of the People has been named the top university in the world for its online student experience as part of the 2023 Global Student Satisfaction Awards. The awards, which are sponsored by Studyportals with partners Unibuddy and British Council IELTS, are based on data from 126,000 reviews from students from over 200 different nationalities. Criteria included Flexibility and Convenience, Quality of Content and Delivery, Challenges of Online Learning, and Support and Community.

  • 2022 Adobe Experience Maker Awards Winner - The Changemaker

    Adobe

    "Senior Vice President and CRO at the University of the People, Asaf Wolff, led a bold vision to help more students receive education, and as a result, enrollment has doubled every year. Personalized experiences help reach diverse student populations around the world, growing the university from 100 students a decade ago to more than 126,000 students today. And, with acquisition costs under $60 per student, University of the People can devote more of its budget to its primary goal: making…

    "Senior Vice President and CRO at the University of the People, Asaf Wolff, led a bold vision to help more students receive education, and as a result, enrollment has doubled every year. Personalized experiences help reach diverse student populations around the world, growing the university from 100 students a decade ago to more than 126,000 students today. And, with acquisition costs under $60 per student, University of the People can devote more of its budget to its primary goal: making quality education accessible to everyone."

Test Scores

  • GMAT

    Score: 700

    50 (Quantitative)

  • Psychometric

    Score: 738

Languages

  • English

    Native or bilingual proficiency

  • Hebrew

    Native or bilingual proficiency

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