Andrea Hollenback

Successfully led the in-store execution of the company's first E&E Innovation remodel and delivered upon the project goals and key objectives.

•Oversaw remodel planning from pre-demolition to go-live.
•Assembled a team of 30 skilled team members from stores across multiple districts.
•Communicated plans and project updates to store team, leadership team, HQ partners and vendors.
•Trained store team on new elevated customer service approach, interactive displays, digital shopping… Show more

Successfully led the in-store execution of the company's first E&E Innovation remodel and delivered upon the project goals and key objectives.

•Oversaw remodel planning from pre-demolition to go-live.
•Assembled a team of 30 skilled team members from stores across multiple districts.
•Communicated plans and project updates to store team, leadership team, HQ partners and vendors.
•Trained store team on new elevated customer service approach, interactive displays, digital shopping tools and overall key strategies of the innovation.
•Collaborated closely with project leads and partners from Store Operations, Store Design, Merchandising, Construction and Project Engineers; provided feedback and recommended solutions to experienced challenges in order to optimize the innovation rollout to other stores.
•Led department walkthroughs post-remodel to give an overview of the key initiatives, strategic priorities, results and future vision to Field Leaders, HQ teams, Group VP, Regional VP and CEO.
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Store leader for a variety of in-store digital and mobile iOS proof of concept pilots. Established strong relationships with cross-functional partners to help determine product viability and/or key product enhancements prior to rollout. Digital and mobile POC pilots included:

•myDevice: mobile iOS iPod touches to replace legacy equipment used by team members on the sales floor.
•E&E iPad: self-service iPad in electronics department.
•Fitting Room iPad: used to service customers… Show more

Store leader for a variety of in-store digital and mobile iOS proof of concept pilots. Established strong relationships with cross-functional partners to help determine product viability and/or key product enhancements prior to rollout. Digital and mobile POC pilots included:

•myDevice: mobile iOS iPod touches to replace legacy equipment used by team members on the sales floor.
•E&E iPad: self-service iPad in electronics department.
•Fitting Room iPad: used to service customers seeking addition clothing sizes, colors, etc.
•RedWire App: store communication and task management tool on the myDevice.
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Developed, implemented and currently lead iOS App Release operations in close partnership with IT teams, which entails implementing new apps and app updates for multiple product teams to 62,000+ team member-facing and customer-facing mobile iOS devices in all Target stores.

•Lead cross functional teams through 10 releases for 10+ iOS products across multiple business units annually.
•Presented vision and strategy to senior business and technology leadership resulting in strategy… Show more

Developed, implemented and currently lead iOS App Release operations in close partnership with IT teams, which entails implementing new apps and app updates for multiple product teams to 62,000+ team member-facing and customer-facing mobile iOS devices in all Target stores.

•Lead cross functional teams through 10 releases for 10+ iOS products across multiple business units annually.
•Presented vision and strategy to senior business and technology leadership resulting in strategy buy-in; regularly communicate in-flight initiatives and future plans for continual release optimization to leaders and cross functional teams to maintain alignment.
•Conducted usability studies and analyses to improve user app update experience and device app management features, resulting in a simplified execution process and labor costs savings of $5.4 million annually.
•Reduced end user impact by a total of 70% through effective management and prioritization of backlog items for app deployment optimization.
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Replaced legacy Clinic patient registration kiosks with iOS iPads that significantly improved user experience, reduced registration time by 40% and enabled multi-channel capabilities. Designed, developed and implemented application enhancements based upon end user feedback post rollout.

•Led implementation meetings with cross-functional partners weekly and field leaders bi-weekly to ensure rollout preparedness and success.
•Created end user training, communication and user guides to… Show more

Replaced legacy Clinic patient registration kiosks with iOS iPads that significantly improved user experience, reduced registration time by 40% and enabled multi-channel capabilities. Designed, developed and implemented application enhancements based upon end user feedback post rollout.

•Led implementation meetings with cross-functional partners weekly and field leaders bi-weekly to ensure rollout preparedness and success.
•Created end user training, communication and user guides to ensure change adoption in partnership with Store Communications and Healthcare teams.
•Performed production validation and user acceptance testing.
•Managed issue escalation and resolution during rollout.
•Communicated rollout status to project team, stakeholders and senior leadership.
•Solicited feedback from end users to ensure business needs and expectations were met.
•Translated feedback into functional specs for app enhancement development; worked collaboratively as a team to prioritize backlog items.
•Led app enhancement pilot and release strategy, which resulted in saved costs and reductions in store impact and workload.
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Led store team in the Order Online, Pickup in Store proof of concept pilot and contributed to process and technical improvements via strong partnership with HQ project team members prior to chain-wide rollout and introduction to customers.

•Trained leadership, front end and backroom teams on new processes.
•Provided weekly feedback to HQ partners, which resulted in improved training, technical functions and process optimization prior to rollout.
•Established consistent routines for… Show more

Led store team in the Order Online, Pickup in Store proof of concept pilot and contributed to process and technical improvements via strong partnership with HQ project team members prior to chain-wide rollout and introduction to customers.

•Trained leadership, front end and backroom teams on new processes.
•Provided weekly feedback to HQ partners, which resulted in improved training, technical functions and process optimization prior to rollout.
•Established consistent routines for new process with store team, resulting in the store ranking #1/53 as a top performer.
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Served as the business process expert across various POS technology initiatives, representing the interests of the end user, customer and business. Played an integral role in POC/pilot planning, validation testing, UAT testing, implementation planning, OCM planning, rollout support, conducting issue analyses, communicating to key stakeholders & partners, and soliciting end user feedback. POS projects I worked on include:

•Register Hardware Refresh
•Register 2x20 Hardware Retrofit… Show more

Served as the business process expert across various POS technology initiatives, representing the interests of the end user, customer and business. Played an integral role in POC/pilot planning, validation testing, UAT testing, implementation planning, OCM planning, rollout support, conducting issue analyses, communicating to key stakeholders & partners, and soliciting end user feedback. POS projects I worked on include:

•Register Hardware Refresh
•Register 2x20 Hardware Retrofit
•Register Healer
•GPD Hardware Refresh
•GPD OS Upgrade
•POS OS Upgrade
•POS Stability Enhancements
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Business representative on a cross-functional team working to modernize software development and deployment processes in order to deliver more frequent, stable, high quality releases across store's POS, Mobile, and Backoffice platforms.