“Adam and I collaborated from 2010-2014 on IBM's Smarter Planet and Smarter Cities campaigns. Adam served as a writer, content partner, thought leader and trusted advisor as we established IBM's leadership credentials by industry. Adam's expertise on a wide range of energy and climate tech topics was instrumental as he partnered with IBM experts and helped them craft strong points of view on how technology could accelerate the transformation of cities across the world. Topics ranged from building of smart grids and the digital transformation of utilities, to energy policy, cyber security, the water energy nexus, solar materials (R&D), agribusiness, smart cities, and so much more. Adam worked well at every level of the organization -- from partnering with front line business leaders rolling out real world solutions, to R&D scientists deep in the long-term work of developing new technologies. He is inquisitive, a continuous learner, and brings out the absolute best in people and their ideas. His work resulted in hundreds of pieces of content that drove earned and owned media coverage for IBM in national news, business and trade publications from USA Today to Forbes, Roll Call, HBR, Wired.com, Economist.com, FastCo, AOL Energy, and more. Simply put, Adam is the best of the best! ”
About
Seasoned writer/editor with expert-level knowledge of energy and climate topics. A…
Activity
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Exciting news - Jennifer Reingold has launched her own thought leadership and content consulting firm. Leaders and organizations could not find…
Exciting news - Jennifer Reingold has launched her own thought leadership and content consulting firm. Leaders and organizations could not find…
Liked by Adam Aston
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💥 Breaking News! 💥 Today, I'm bidding farewell to RMI. Nine years, and what a journey! From the Australian outback to the Kalahari desert, from the…
💥 Breaking News! 💥 Today, I'm bidding farewell to RMI. Nine years, and what a journey! From the Australian outback to the Kalahari desert, from the…
Liked by Adam Aston
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Between Max's job and my own we often find ourselves talking to people about solar, and what we hear over and over again is that "solar is great…
Between Max's job and my own we often find ourselves talking to people about solar, and what we hear over and over again is that "solar is great…
Liked by Adam Aston
Experience
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Education
Volunteer Experience
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Volunteer Staff
The OpenAir Collective
- Present 4 years 3 months
Environment
Volunteer community advancing direct air carbon (CO2) capture through open R&D, advocacy, and demonstrations.
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On-street food distribution
Coalition for the Homeless, Inc.
- 5 years
Poverty Alleviation
On a weekly basis, with a team of three to five volunteers, at 10 to 15 sites per night, distributed soup, bread, milk and other food to scores of homeless adult men and women. Drove van, loaded, unloaded, distributed food.
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New York Cares
Brooklyn Animal Resource Coalition (BARC)
- Present 11 years
Animal Welfare
Volunteer at Brooklyn Animal Rescue Center (BARC), walking dogs.
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Paint, organize, clean
Build It Green!NYC
- Present 11 years
Environment
Volunteer at New York's leading building recovery and recycling center.
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Fundraising Volunteer
Cycle for Survival
- Present 14 years 6 months
Health
Cycle for Survival funds research into 'orphan cancers' which, due to their rarity, often receive less support and scientific focus. Since 2010, I have raised more than $10,000 in support of research.
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Volunteer
Brooklyn Heat Watch
- Present 3 years
Environment
Citizen-based data gathering initiative to document street-level heat island effects in New York City, to deepen understanding of urban heat gain and the implications of global warming and better calibrate remote satellite thermal sensors.
Publications
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nytimes.com
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Projects
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Cities Energized: The Urban Transition, in partnership with Shell
A parallax scroll animated experience including maps, infographics and illustrations document the population's rapid move toward urbanization.
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Global Technology Adoption Index: A Reality Check From the Midmarket
This highly interactive data visualization reveals the results of a Global Technology Adoption Index survey. The incredibly timely study focuses on how mid-market companies (those with 100-5,000 employees) are adapting Security, Mobility, Cloud, and Big Data solutions.
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Global Technology Adoption Index: A Reality Check From the Midmarket
This highly interactive data visualization reveals the results of a Global Technology Adoption Index survey. The incredibly timely study focuses on how mid-market companies (those with 100-5,000 employees) are adapting Security, Mobility, Cloud, and Big Data solutions.
Other creators -
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Why The Time Is <Still> Right For Tech
An interactive infographic grounded in rich data digs into the current state, historical growth and projected continued expansion of the Tech and IT sectors from innovation and economic perspectives.
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"How Our Energy Needs Are Changing, In A Series Of Interactive Charts," in partnership with Chevron
An interactive data visualization paid for by Chevron. Conceived and written by Adam Aston. Development by Riley Davis. Design by Michael Ryterbrand.
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Honors & Awards
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Adweek’s Creative 100: The 2017 List
Adweek
http://www.adweek.com/creativity/adweeks-creative-100-the-2017-list-in-alphabetical-order/
"Three years since launching T Brand Studio, the brand marketing unit of the The New York Times, the team has grown from just five staffers to 150.
That’s a testament to what Aston calls “an ambition for innovation at The Times that I haven’t experienced anywhere else.”
The journalist-turned-marketer has been behind successful paid posts ranging from Netflix’s Women Inmates, which…http://www.adweek.com/creativity/adweeks-creative-100-the-2017-list-in-alphabetical-order/
"Three years since launching T Brand Studio, the brand marketing unit of the The New York Times, the team has grown from just five staffers to 150.
That’s a testament to what Aston calls “an ambition for innovation at The Times that I haven’t experienced anywhere else.”
The journalist-turned-marketer has been behind successful paid posts ranging from Netflix’s Women Inmates, which Aston says “set the standard for journalistic storytelling for a brand,” to GE’s How Nature is Inspiring Our Industrial Future, the Studio’s first foray into VR.
Aston now is looking toward ambitious stories that combine ”cutting-edge digital media, human influencers and real-world events.” He pointed to the Studio’s work for Kia’s Impossible to Ignore campaign, intended to provide the brand with greater engagement and readers with a more immersive experience.
Aston says his background, specializing in environmental reporting, is essential to making the Times’ marketing arm work for both brands and consumers. “Journalists help readers discover new ideas by distilling clarity from complexity, identifying narrative tension or by putting a product or a company into a larger perspective,” he said. “These same approaches can help brands bring better context and interest to their stories.” -
Cannes Grand Prix, Mobile - 2016
Cannes Lions Festival of Creativity
http://www.nytco.com/nyt-vr-wins-grand-prix-for-mobile-lions-at-cannes/
http://www.adweek.com/news/advertising-branding/wright-brothers-moment-mobile-nyt-vr-wins-grand-prix-cannes-172174
Recommendations received
3 people have recommended Adam
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The headquarters of the U.S. Department of Energy (DOE) is located in a stocky, sprawling building — technically the architectural style is…
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When my editor called me yesterday and asked if I'd heard of it, I was like: “Heard of what? I'm in the middle of a story.” It turned out that…
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I had a great discussion with Amory Lovins and Anne Delaney for the SwitchedOn podcast on the potential of efficiency in the race to zero emissions.…
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Geothermal heating and cooling systems can slash CO2 emissions and reduce electricity use from big buildings. Yet for all the apparent upsides…
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One of RMI's finest programs promoting #equity, #justice and local access to critical climate finance around the world.
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Powering airplanes with alternative jet fuels — a.k.a "sustainable aviation fuel" — can be an immediate way to start slashing CO2 emissions from air…
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ESMAP WEBINAR: Mini Grid Solutions for Underserved Customers: New Insights from Nigeria and India. Join my colleague James Sherwood tomorrow in a…
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The past 6 months have been filled with change and introspection for me, both on a personal and professional level. Change that was triggered by…
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Years ago, RMI cofounder Amory Lovins was among the experts who informed the natural #gas industry about the climate dangers of #methane leakage…
Years ago, RMI cofounder Amory Lovins was among the experts who informed the natural #gas industry about the climate dangers of #methane leakage…
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Thank you to the Permanent Mission of Sweden to the United Nations in New York, SEI — Stockholm Environment Institute, HE Amb. Charlotta Schlyter…
Thank you to the Permanent Mission of Sweden to the United Nations in New York, SEI — Stockholm Environment Institute, HE Amb. Charlotta Schlyter…
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RMI's development team is hiring a Foundations Development Officer and a Development Communications and Engagement Lead. (Here's our team touring the…
RMI's development team is hiring a Foundations Development Officer and a Development Communications and Engagement Lead. (Here's our team touring the…
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The emerging U.S. offshore wind industry seems to be constantly making and reversing progress all at once. For Canary Media Inc., I wrote about the…
The emerging U.S. offshore wind industry seems to be constantly making and reversing progress all at once. For Canary Media Inc., I wrote about the…
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So great getting to connect and share with these impressive women! Really appreciate getting to be a part of it.
So great getting to connect and share with these impressive women! Really appreciate getting to be a part of it.
Liked by Adam Aston
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