Bidding optimization goal and strategy selected for the campaign
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Lead generation campaigns can be charged for clicks, impressions, or message sends, depending on the optimization goal, bidding strategy, and ad format selected.
Learn more about chargeable clicks for every ad format available in the lead generation objective.
The table provides information about chargeable and non-chargeable clicks for single image and carousel ads.
Website visits campaigns can be charged for clicks, impressions, or message sends, depending on the optimization goal, bidding strategy, and ad format selected.
Learn more about chargeable clicks for every ad format available in the website visits objective.
Single image, carousel, document, and event ads
The table provides information about chargeable and non-chargeable clicks for single image, carousel, document ,and event ads.
LinkedIn’s advertising cost is determined by an online auction system that allows you to place competitive bids for your ads to win placement.
When you run ads, you compete with other advertisers who want to reach a similar target audience.
Whenever a member visits LinkedIn.com, we run an auction. A campaign that has won an auction for that audience will have its ad served to those members on LinkedIn.com. Similarly, message ads that win the auction will be delivered to their target audience members.
The campaign objective you select determines which ad formats, bidding strategies, and optimization goals are available for your campaign.
The table outlines which bid strategies and optimization goals are available for each objective, and how the campaign will be charged based on those selections.
* The Talent leads objective is only available for companies with an active LinkedIn Recruiter contract. Landing page clicks include clicks on your ad to open the creative’s destination URL.
When you create an advertising campaign in Campaign Manager, you can choose from bidding strategies that are aligned with your campaign objective. The bidding strategies available vary by the campaign objective and ad format selected for your campaign.
Available bidding strategies include maximum delivery (automated), cost cap, and manual bidding. If you choose cost cap or manual bidding as your campaign bidding strategy, you can review bid suggestions.