We no longer offer programmatic display ads on the LinkedIn desktop experience. We continue to offer native ad solutions like Sponsored Content, Dynamic Ads, message ads, and text ads.
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LinkedIn Display Ads are no longer available
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When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
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LinkedIn ads allow organizations to connect with the world’s largest community of business professionals by serving ad content to our members through a variety of products and platforms.We are a members-first organization and believe that when you see ads on LinkedIn, they should be useful and interesting to you. Our marketing solutions allow advertisers to select specific characteristics to help them reach their ideal audience. The ads you see on LinkedIn are then targeted to provide content relevant to you.
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To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.
To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:
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Go to tagmanager.google.com and sign in.
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Select your account and your container.
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In the New Tag box, click Add a new tag.
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Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.
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If an ad or Lead Gen Form’s status is listed as Rejected in Campaign Manager, it means that our team reviewed your ad and found the content, landing page, or form to be in violation of our Advertising Policies.
An email detailing the reason the ad or form was not approved is sent to ad account users who have permissions to receive ad review notifications. The email contains links to Campaign Manager to edit your ad or form or submit a new variation that aligns with our Advertising Policies. It also contains a link to submit an appeal if you believe your ad or form already aligns with our Advertising Policies.
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Add or change the credit card used for LinkedIn Ads payments by updating your ad account billing information.
To add, edit, or view billing information:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click
Account Settings on the left menu, then click Billing center.
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