With follower ads, you can promote your LinkedIn Page to increase your followers. Each member only sees their personalized information, not other members. Members can also opt out of allowing their profile information to be used to personalize ads.
Before creating a follower ad, create a new campaign and select brand awareness or engagement as the objective. You can also create new ads for an existing follower ad campaign by editing your ads.
To create a follower ad:
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Go to the Ads in this campaign page in Campaign Manager.
- New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings.
- Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Ads in this campaign page.
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Click Create new ad.
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Select a preset Ad headline from the dropdown menu or select Custom ad headline to write your own.
- Preset headlines are auto-translated based on a member’s profile language, but custom text can’t be auto-translated.
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Confirm or change the company name and ad image.
- Change the company name by typing in the field available.
- Change the ad image by clicking the
Cancel icon and then clicking the Upload button.
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Select the checkbox next to Use profile image to choose if a member’s profile image appears on the ad.
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Select a preset Ad description from the dropdown menu or select Custom ad description to write your own.
- Preset descriptions are auto-translated based on a member’s profile language, but custom text can’t be auto-translated.
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Select a Call to action button that will be shown to people who already follow your Page.
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Use the dynamic preview on the right side of the page to see how your ad will look to followers and non-followers.
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Click the Create button.
After creating an ad, you can:
- Create more ads.
- Duplicate, preview and edit, or manage tracking by clicking the
More icon to the right of the ad. - Choose your ad rotation options by clicking the
Gear icon to the right of Ads in this campaign.
Here's a tip
After you’ve added an ad to a campaign, it can’t be deleted. If you don’t want that ad attached to your campaign, you can delete the draft campaign and create a new one.
When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings.
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