Create spotlight ads in Campaign Manager

Last updated: 2 months ago

LinkedIn spotlight ads allow you to drive traffic to your website or landing page. Spotlight ads can feature your product, service, event, and more. 

Spotlight ads are a type of dynamic ad, which means they’re personalized for each member. Each member only sees their personalized information, not other members. Members can also opt out of allowing their profile information to be used to personalize ads. 

Who can use this feature?

You must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to create a spotlight ad.

Before creating a spotlight ad, create a new campaign and select brand awareness, website visits, or job applicants as the objective. You can also create new ads for an existing spotlight ad campaign by editing your ads. 

To create a spotlight ad: 

  1. Go to the Ads in this campaign page in Campaign Manager.  

    • New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings. 
    • Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Ads in this campaign page.  

  2. Click Create new ad. 

  3. Optional: Select the checkbox next to Ad background image to add an image to your ad.  

    • If you add a background image, you can’t add an ad description, and the member’s profile won’t appear in the ad.  

  4. Enter an Ad headline. 

  5. Confirm or change the company name and ad image.  

    • Change the company name by typing in the field available.  
    • Change the ad image by clicking the Cancel icon and then clicking the Upload button.  

  6. If you didn’t upload a background image, you can: 

    • Select the checkbox next to Use profile image to select if a member’s profile image appears on the ad.  
    • Add an optional Ad description by selecting the checkbox and updating the field provided.  

  7. Enter a Call to action.  

  8. Enter a Destination URL. 

  9. Click the Create button. 

After creating an ad, you can:  

  • Create more ads.  
  • Duplicate, preview and edit, or manage tracking by clicking the More icon to the right of the ad.   
  • Choose your ad rotation options by clicking the Gear icon to the right of Ads in this campaign. 

Here's a tip

After you’ve added an ad to a campaign, it can’t be deleted. If you don’t want that ad attached to your campaign, you can delete the draft campaign and create a new one.

When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings. 

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