You can boost your LinkedIn Page posts to extend their reach through an advertising campaign. Only certain types of posts can be boosted.
You can boost posts with these ad formats:
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Single image ad
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Video ad
- Refer to our video ad specifications for details on video requirements.
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Event ad
- The author of the event post must be one of the event organizers.
- Events that have ended, canceled events, and LinkedIn Live events can't be boosted.
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Document ad
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Sponsored LinkedIn articles
- The author of the LinkedIn article must be the Company Page.
- The LinkedIn article must be a standalone article. It isn’t eligible for sponsorship if it’s part of a newsletter series.
- Throughout the next several quarters, we plan to expand eligibility to employee and member-authored content, and introduce the ability to sponsor newsletter articles.
Important to know
You can’t boost posts that include polls or job ads.
When you create a campaign in Campaign Manager with a Sponsored Content ad format, you can browse existing content to select your Page posts as ads for the campaign.
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