As a Page super or content admin, you can use LinkedIn Page posts to directly engage with viewers and followers of your Page. You can post and repost information like organization news, promotions, relevant industry articles, member posts that mention your organization, videos, and employee recognition. A variety of formats are supported, including text, URLs, images, documents, YouTube videos, and video files.
When you post or repost on your Page, the post is visible to all LinkedIn members from the Posts feed of your Page. Your Page followers can also see your post in their LinkedIn feed where they can comment on, react to, or repost it. Once a member engages with your post, their network can also see the post on their feed. You can view your post notifications and engagement from the Activity page of your admin view.
Here's a tip
Pages that post weekly have over five times more followers that grow seven times faster than Pages that post monthly.
You can post text, images, videos, and documents to engage with your Page’s followers. Learn how to post as your Page.
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Super, content, and Sponsored Content poster admins can edit Page posts they’ve sponsored from the post. The associated ad will go through the review process again, and the status will be changed from paused to active. The original version of the ad might be visible to your Page followers while it goes through the review process again.
You must have access to the ad account associated with the Sponsored Content to edit the post.
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On desktop, you can turn off comments on an existing post in the LinkedIn Page’s feed. You can do this as an admin of the Page.
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At this time, edits can only be made to text, URLs, mentions, and hashtags in your Page post.
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If the post has been sponsored, your Page must have at least 500 followers or 50 employees associated with it to have Sponsored Content editing capabilities. If editing is available for your Page, super, content, and Sponsored Content poster admins can edit all posts.
Pages that are associated with at least one enterprise ad account have Sponsored Content editing capabilities regardless of follower and employee count.
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Page posts will display in your Page admin view for up to one year, or up to 500 Page posts. Other Page admins might also delete Page posts.
To extend the time limit past a year, you can pin a post to the top of your Page. It won't be visible if you reach 500 additional posts.
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If you delete a post from your Page, it might still appear in other places on LinkedIn if a member has the direct URL. The post won’t appear on your Page or in the LinkedIn feed.
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You can save a draft of a post for your Page. You can go to your Page admin Start a post field to access your saved draft at any time to edit, publish, or delete it.
You can create and schedule a post to be published at a time you choose. You can navigate to your Page admin Start a post field to access your scheduled posts at any time to reschedule or delete.
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When you include more than one image in a post, the number and orientation of the images determines the layout.
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To help people find and engage with your posts, you can feature posts in your Page’s Featured section, pin a post to the top of your Page’s feed, or boost the post.
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You can use our AI-powered writing tool to create a first draft of a post that you can edit before posting. Our AI-powered writing tool is only available with a Premium Company Page subscription.
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