Label post as brand partnership

Last updated: 9 months ago

If you share content in an exchange for value (including monetary payment, endorsements, free products or services, or other benefit), you must label the post as a brand partnership and comply with our Advertising Policies and applicable local laws. Your sponsorship or brand partnership should be clear, conspicuous, and transparent.

To label your post as a brand partnership:

  1. Click Start a post at the top of your LinkedIn homepage to share a post.

  2. Type the content of your post in the Start typing field.

  3. Select who you want to share the post with.

  4. Switch the toggle next to Brand partnership to On to label your post as brand partnership or Off to not label your post as brand partnership.

    After you publish the post, it will be labeled with Brand Partnership.

Notes:

  • This label is only available for Public posts. If you change the visibility setting to Connections only or Groups, the toggle will automatically be disabled until you change the visibility to Public.
  • This setting applies only to the current post and will reset to its default Off for your next post.
  • Please make sure to check any applicable laws and guidance in your location around disclosures for posts like this.
  • As part of our commitment to creating a safe and trusted experience, and to comply with the law, posts labeled as brand partnerships will be publicly searchable by members and visitors.

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