You can create a new LinkedIn Group to connect and grow with members who share your interests, experiences, or aspirations. Keep these things in mind as you complete the new group process:

Complete your group information - Complete all group information and settings. Confirm that your group name is specific and concise and upload a logo that is clear and relevant.

Divide roles and responsibilities – Add more group owners and managers in order to keep the group active and beneficial to all members. Having more group admins is helpful as different owners and managers can take up responsibilities in the absence of other admins.

Set the tone and expectations - Define the objective and culture of your group by outlining a purpose, setting clear guidelines about the rules of engagement, including how repeated violations will be handled.

Include the right members - Determine the qualification criteria for membership and identify a small group of members who can help you jumpstart the group. To ensure quality growth, diligently review member profiles prior to approval.

Promote your group – Determine if your group will be Standard or Unlisted. Invite your connections to the group or make it more discoverable for members beyond your network by sharing it in the main feed with a relevant hashtag.

Find out what members need – Ask your members what they’re interested in talking about and share what kinds of contributions you’d like them to make. Create a content schedule to get the conversations going, at least for the first few weeks.

Commit to quality – Create a regular schedule to review and reply to member requests and new conversations.

Learn more

• LinkedIn Groups membership - Overview
• Edit group information (group owner)
• Add or edit a cover image or logo to your group
• Add or remove group owners and group managers (group management)
• Invite people to join a group (group management)
• Difference between Listed and Unlisted groups
• Post content in LinkedIn Groups feed

It’s important to build a trusted space for thoughtful conversations and meaningful relationships in your group. Empower members to ask questions, exchange knowledge, and create opportunities. Keep these things in mind as you grow your group:

Welcome new members - Welcome new members and ask them for introductions. Ensure that their first contribution gets a friendly, positive response.

Acknowledge the effort – Thank members for their contributions through a like or a comment and encouraging original posters to do the same.

Set an example - Recognize top members; share their story and describe how they add value to the group.

Recognize the experts - @ mention members who you know can add value to the conversation and ask them to weigh in with their knowledge and insights.

Solicit feedback – Ask your members what topics of conversation they find relevant and valuable; ask them what goals they have for the group and regularly check with them on how you can make your group better.

Share and maintain clear guidelines - Provide the rules of the group upfront and directly communicate with any offenders before taking further action. Avoid breaking your own rules.

Keep your group spam-free - Spam is the top reason people leave groups. Report and remove spam as you come across it or as it is reported to you.

Learn more

• Recognize and report spam, inappropriate, and abusive groups content

The communities you belong to may hold the keys to your success. Getting involved in group conversations and fostering relationships with other members pays off in the long-term. Check out these key ways to participate in a group:

Review the group description and rules before becoming a member or accepting an invitation - If you have questions about the group, send a direct message to the owners or managers.

Introduce yourself - Make a great first impression. Share who you are, why you’ve joined the group, and some details about your professional journey.

Weigh in with your insights – Catch up on the latest conversations in the group and jump in to share your unique insights and experiences.

Start a new conversation - Ask a question, share news or opportunities, and @ mention other members who can add value to the conversation.

Practice networking etiquette - Build strong relationships by being thoughtful and respectful, avoiding promotion, and staying relevant. Follow the rules and avoid cross-promoting the same content in multiple groups if it isn’t relevant to the ongoing conversations in the group.

Keep it professional and polite - Remember to adhere to LinkedIn’s Professional Community Policies.

Learn more

• Find and Join a LinkedIn Group
• Contact your group owner or manager
• LinkedIn Professional Community Policies