You must associate a LinkedIn Page with your ad account to utilize all ad formats and features in Campaign Manager. If needed, you can quickly create a Page for your company or organization when creating a campaign or editing your ad account settings.
Some ad formats require a Page to be associated with the account because the ad will display the Page’s name and logo image. These ad formats aren’t available for a personal profile. If your ad account isn’t associated with a LinkedIn Page, you won’t be able to select the following ad formats:
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Sponsored Content ad formats, such as single image ads, video ads, or carousel image ads
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Dynamic ad formats, such as follower ads, spotlight ads, or jobs ads
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Lead Gen Forms
You can associate a Page with your ad account when you create your account. You can also associate a Page with your account when selecting an ad format during campaign creation.
The Page associated with an ad account can’t be changed once saved, even if no campaigns have been created or launched. To advertise for a different Page, you’ll need to create a new ad account.
To associate a LinkedIn Page with an existing ad account:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click
Account settings on the left menu, then click Edit account. -
Type the name or URL of your LinkedIn Page in the pop-up window.
- When adding a Showcase Page or School Page, you’ll need to change the URL from /showcase/ or /school/ to /company/. For example, if the URL is https://www.linkedin.com/showcase/XXXXX/, change it to https://www.linkedin.com/company/XXXXXX/.
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Click Save Changes.
In addition to associating your ad account with a Page, you’ll need the correct permissions to create Sponsored Content ads, Dynamic ads, or Lead Gen Forms.
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