Mirai’s Post

This week at Phocuswright Europe in Barcelona I moderated a panel on the metaverse during which I gave a live demo via my Meta Quest 2 headset, casting onto the big screen! Many thanks to Javier Delgado Muerza from Mirai, Sami Doyle from TMU Management Limited, and Alejandro Gomez Losada Rosso from Holibob for your very interesting views on how the metaverse is going to change travel. Watch the video to find out more. #TravelTechnology #Metaverse #Hospitality #Aviation #Hoteliers

¡Solo queda un día para encontrarnos en The Hotel Hub Tenerife! Mañana tendrá lugar el primer encuentro de The Hotel Hub que celebraremos en Tenerife, en el hotel Landmar Playa La Arena. Expertos en tecnología hotelera hemos organizado este evento exclusivo con la ilusión de ayudar a los hoteleros, a través de un enfoque completamente personalizado y el propósito de ofrecer un customer journey tecnológico integral y adaptado a las necesidades de cada asistente. Estamos seguros de que esta colaboración entre BEONx, Civitfun, EISI SOFT, Hotelverse, Mirai y Noray, con el apoyo de nuestros sponsors Ashotel y Landmar Hotels, os ayudará a sacar el máximo partido al potencial tecnológico de vuestros hoteles y cadenas. ¡Nos vemos mañana en The Hotel Hub! 🗓 Jueves 13 de junio 📍 Hotel Landmar Playa La Arena ⏰ A partir de las 9:00 h #TheHotelHub #TheHotelHubTenerife

¡Últimos días para inscribirte en The Hotel Hub Tenerife! El 13 de junio tenemos una cita en Landmar Playa La Arena en un encuentro exclusivo para hoteleros en el que os ofreceremos soluciones personalizadas y adaptadas a vuestras necesidades. BEONx, Noray, EISI SOFT, Hotelverse y Mirai, con el apoyo de nuestros sponsors Landmar Hotels y Ashotel, trabajaremos mano a mano para ayudaros a alcanzar vuestros objetivos con el impulso de la tecnología. Nos encantará recibir tu solicitud en este enlace: 👇 https://bit.ly/4ejSYkf #TheHotelHub #TheHotelHubTenerife

Following several months of adaptation, on January 19 Google began to roll out changes it made in order to comply with the European Union’s DMA (Digital Markets Act) requirements; a rollout that finished on March 7. Just over three months following implementation, click-through data has shown a 30% decrease in traffic volume in EU markets affected by DMA implementation compared with those markets where DMA has not been implemented. Find out more in this article from Javier Delgado, managing partner and EMEA CEO at Mirai, on #PhocusWire: https://bit.ly/4dImPlN #travelnews #travelindustrynews #travelindustry #google #hotelindustry

As expected, on the very last day of the deadline, the European Commission has ratified Booking.com as gatekeeper. See excerpt from the EU press release: "On the basis of Booking's self-assessment submitted on 1 March 2024 that it meets the relevant thresholds, the Commission has established that this core platform service constitutes an important gateway between businesses and consumers" Full details, here>>https://lnkd.in/dMWtuGtw We now must wait and see how Booking.com interprets the DMA and applies changes to their business practices. They have six months. See excerpt from the UE press release>>>> "Following its designation, Booking now has six months to comply with the relevant obligations under the DMA, offering more choice and freedom to end users and fair access of business users to the gatekeeper services. Booking has six months to submit a detailed compliance report in which it outlines how it complies with each of the obligations of the DMA. However, some of the DMA's obligations start applying with immediate effect, for example, the obligation to inform the Commission of any intended concentration in the digital sector." #hoteliers, stay tuned !! @ Mirai we keep on working to defend the hotels ability to sell 📣. The #DMA must help the ecosystem, protecting EU users & empowering EU business, not foster oligopolies.

Did you receive an email from Expedia Group lately? You better read it carefully! Starting May 15 Expedia might show your members' rates to non-members! You have until May 13 to opt out. Act before it's too late. The email itself is worth reading word by word. I highlighted the best parts. - What hotel on earth would not want "high value" travelers, "more bookings" or "to maximize your revenue"? Does "more revenue" mean more "incremental revenue" or "more revenue through Expedia that you already had directly or through another OTA?". - The smart use of goals such as "internationalization" and "competitiveness" traditionally complex for hotels to achieve (I would say even to understand). - Automatically applying this "feature" to all hotels (incredible OTAs can do this, and that hotels don't complain more!) - Setting a quite short notice to opt out. Some comments - What matters here is that the OTAs WIN regardless that YOU LOSE. - OTAs already offer "visibility boosters" to achieve more visibility paying some extra costs. Hotels don't need Expedia to do the work on behalf of them. - OTAs' loyalty programs, a good idea in its inception, are today an excuse to get access to better rates that all members will enjoy.  - The sooner we stop calling them "members' rates", the faster hotels will understand the lie behind loyalty in OTAs. - Remember Expedia is following Booking.com when they made the Genius Program free to sign up. Consequently, any user will have access to Genius rates without any additional requirement than creating a free account. And of course, OPT OUT of this "great opportunity" as soon as you can.