Yes& Agency

Yes& SVPs Alexia Koelling and Libby Morse are happily donning their Indy fedoras again to reprise the presentation “Listen for the Story: Using Data and Discussion to Guide a Compelling Marketing Campaign,” with our longtime friends and clients from Brigham Young University. Join us at the Council for Advancement and Support of Education (CASE) All Districts Online 2024 Conference tomorrow! The presentation covers how BYU launched its first nationwide marketing campaign. You don't want to miss it if you haven't registered already: https://lnkd.in/gck5tiZx

Happy Tuesday! Today marks the start of our summer Yes&tern spotlights! Our first spotlight is Shanzah Rafiqi, a member of the strategy team. When asked about her experience at Yes& so far, Shanzah said "Yes& offers a nurturing environment where I have been able to expand my knowledge in content and social strategy. I've enjoyed collaborating with individuals in diverse roles, which has allowed me to broaden my skill set!" Welcome Shanzah, we cannot wait to see all you accomplish this summer!

Associations must embrace for-profit strategies for financial sustainability as membership dues continue to decline. Moving beyond traditional revenue streams, associations are now exploring new business models including tracking sales cycles, encouraging staff to act as brand ambassadors, and using current data to tell the organization's story. Learn more about how cultural and organizational shifts increase revenue in our recent blog by Yes& Senior Account Manager, Lisa Daniel: https://hubs.ly/Q02CjS-g0

Take a peek - we know someone on this panel 👀 It's going to be a fun social event with a lot of insights! See you there Carmel McDonagh 😎 #mentorship #womeninleadership

Lights, camera, action! This month's &gagement day was a blockbuster hit! 🍿🎞️ With an exciting all-staff meeting and teams collaborating face-to-face, we set the stage for success. 🌟 We are grateful for the chance to learn about exciting projects our peers are working on and meet new Yes& team members for the first time. In the theme of &gagement, we want to hear from you! Comment down below the movie you will never stop rewatching 👀 Here’s to many more cinematic moments together in the future! #yesandagency #lightscameraaction #atriptothemovies

It has been a wonderful first few weeks having Zihla Salinas Arbit at Yes& as COO. The news of Salinas joining the team has been rippling through the industry, recently being shared by Ad Age! Check out the feature here: https://hubs.ly/Q02BzLGy0 #AdAge #yesandagency

The unfortunate truth: life can change in an instant by a roadway crash. To promote safe driving on our nation’s roads and highways, Yes& has partnered with the Federal Motor Carrier Safety Administration to create the Our Roads, Our Safety® campaign. Check out our latest blog to learn more about how Yes& is influencing today’s road users to practice safe driving habits and reduce the number of crashes involving commercial motor vehicles (CMVs). https://hubs.ly/Q02Br-K40

Another unforgettable conference in the books! Yes& Account Supervisor Stephani Knorpp and Creative Director Carl Nielson connected with the National Association of Colleges and Employers client team—Michelle Newhard, Shawn VanDerziel, Betty Lea, and Krys Ardayfio, among others—at the #NACE24 Conference + Expo in Phoenix! This premier event for career services & university recruiting professionals was brighter than the Arizona sun. ☀️🌵 Stephani and Carl had an incredible opportunity to delve into all things NACE, from engaging sessions (including an inspiring talk with Soledad O’Brien) to meeting members, board members, and volunteers. We’re ready and excited to see what the future holds with NACE!

Whoever said work can’t be fun clearly hasn’t been to the Biotechnology Innovation Organization International Convention in San Diego. Yes& Team members— Carmel McDonagh, Caitlin Krulikowski Moynihan, Stuart Granger, and Robb Lee—joined BIO client Barbara Goldstein, CEM, MBA and team for an unforgettable experience filled with insights from senior biotech executives, passionate keynote speakers, live music and some incredibly well-timed fireworks! 🎆 As you can tell by the image of Robb Lee shredding some gnarly waves, our team knows how to blend hard work with memorable fun! 🏄 Over 19,000 participants from around the globe united at the event to build valuable connections, make meetings happen and address topics across science, business and policy. While speaking with attendees about why they love BIO, some of our staff ran into colleagues and clients from the past. The phrase “small world” couldn’t be more true, even at such a large-scale event. Hats off to the BIO TEAM on an incredible convention! 👏 #BIO2024 #ClientLove

When it comes to effective outreach, understanding your audience is key. This is what Yes& Account Director Sarah Marshall emphasized while speaking at a panel at the National Flood Conference, where she is onsite this week with our clients from National Flood Insurance Program FEMA. Sarah unveiled her insights into how insurance agents can use audience research and behavioral insights to improve their outreach to their clients and communities.