Who Targets Me was featured in The Times yesterday, talking about the massive increase in UK online political ad spending we're going to see over the next 9-10 months. Busy year ahead. https://lnkd.in/eETjnNC2
Who Targets Me
Technology, Information and Internet
Improving digital political campaign transparency
About us
Who Targets Me helps voters understand how parties and social media giants are trying to win their vote using technology. We aim to give users: - Transparency about the way ads are used - A record of the ads used in their elections, so they can hold their representatives accountable - Wider context about the political messaging being used to win their vote.
- Website
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http://whotargets.me
External link for Who Targets Me
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2017
Locations
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Primary
Get directions
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Get directions
Anywhere elections happen, GB
Employees at Who Targets Me
Updates
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The UK election spending limits just nearly doubled. It'll mean more digital ads than ever before - to the tune of millions of pounds. We are preparing for that, but hardly anyone else seems to be... https://lnkd.in/e2fUiRXk
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Online political ad transparency has some a fair way since 2016 (when there was... none). But we're still not as far along as we could be, so here's a list of improvements platforms should make ahead of 2024's bumper year of elections. https://lnkd.in/eJN_fhMH
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If we're worried about the role of AI in elections, then we need to protect them. To do so, we need to focus on things that make elections work (transparency, accountability, making sure things work at a human scale) rather than the doomsday AI scenarios. More on this in our newsletter, Full Disclosure (sign up!): https://lnkd.in/e5KHY97F
Can we protect elections from artificial intelligence?
fulldisclosure.whotargets.me
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New post: Google's approach to political ad transparency has been a failure. The company's has been anything but transparent, leaving a huge hole where we might detect bad actors abusing their systems or better hold campaigns to account for the ads they run. Read more: https://lnkd.in/e9EXjtaN
Google's "election ads" Policy and Ad Library are a failure of transparency - Who Targets Me
https://whotargets.me/en/
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We analysed the areas Labour is targeting with ads for the 2024 election. The data is a little fuzzy, but we think we found the extent of their ambitions. (We also question why we have to do this type of work at all, and why current levels of platform transparency don't help enough). https://lnkd.in/eCX4qrAq
Labour's election strategy (in postcodes)
fulldisclosure.whotargets.me