Westwood One

Join us #TODAY for a #podcast #webinar covering CUMULUS MEDIA & Signal Hill Insights' Podcast Download -- Spring 2024 Report featuring Westwood One's Megan Devine and Liz Mayer and Signal Hill Insights' Paul Riismandel. Click to register: https://bit.ly/450Urrl The webinar will run from 2PM-3PM ET. #podcasts #podcastmarketing #podcastadvertising Cumulus Podcast Network

The #podcast genre profile of co-listeners varies: Consumers who frequently co-listen make up a large proportion of the kids/family genre (31%) and rewatch podcasts (26%). https://bit.ly/3RaSYJh #westwoodone Key takeaways: - Podcast consumption is undercounted due to co-listening with friends, family, and children; 14% of the weekly podcast audience say they “frequently” listen with others - Half of heavy podcast consumers have a side hustle, which means #podcasts are an ideal ad platform for brands to reach #entrepreneurs and those with several roles - Podcast Pioneers and women like to listen to back episodes - YouTube is the most utilized podcast listening platform in the U.S. for the last year and half: 31% say it is the platform they use the most, followed by Spotify (21%) and Apple (12%) - As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform - Across social media platforms, TikTok leads for podcast discovery among 18-34 podcast consumers

Join us next week for a #podcast #webinar covering CUMULUS MEDIA & Signal Hill Insights' Podcast Download -- Spring 2024 Report featuring Westwood One's Megan Devine and Liz Mayer and Signal Hill Insights' Paul Riismandel. Click to register: https://bit.ly/450Urrl The webinar will take place Thursday, June 6th from 2PM-3PM ET. #podcasts #podcastmarketing #podcastadvertising Cumulus Podcast Network

Podcast audiences have scale: Among 25-54s, one-third listen daily, 44% listen weekly, and 59% listen monthly. https://bit.ly/3Vhxa0O #westwoodone Key takeaways: - If you listen to #podcasts, they are your number one audio platform - The median age of the podcast audience has held at 34 despite massive audience growth - The podcast audience profile is employed, upscale, and educated, according to Nielsen Scarborough - Most #podcast listening occurs at home throughout the day - Podcasts have opportunities for growth in markets 51+ where listening is underrepresented - Podcast’s share of time spent on the smart speaker is up 4X since 2018 - Advertiser Perceptions: Marketer/agency podcast advertising spending consideration and intention are at record highs

#Audio is a huge part of American life. While AM/FM #radio dominates the audio landscape with mass reach and significant time spent, #podcasts are a fast-growing platform representing an engaging environment for brands. Cumulus Media’s 2024 Audioscape report examines the latest podcast consumer trends from Edison Research’s Q4 2023 “Share of Ear” study and from Nielsen Scarborough’s Fall 2023 Podcast Buying Power report. Click below to watch a 14-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining the key findings:

#Audio performs exceptionally well in #attentiveness measurement! Click below to listen to a recent episode of the WARC podcast "Attention Beyond The Screen" hosted by WARC head of content Alex Brownsell with guests Sarah Harding from Group M Out of Home, Global's Ailsa Mackenzie, and CUMULUS MEDIA and Westwood One's Pierre Bouvard: https://lnkd.in/g98y_Daw

New study reveals 85% of average Americans are commuting to work, slightly less than marketers and agencies, a first: https://bit.ly/3USmCUL #westwoodone Key takeaways: - 87% of marketers and agencies now #commute to the office, up from 63% in April 2022 - The share of listening to ad-supported audio content in a car or truck that goes to AM/FM #radio is a dominant 86% share, according to Edison Research’s Q4 2023 “Share of Ear” report - The average number of marketer/agency office days has shifted; 4+ days in the office are up while those commuting 1-3 days are down - Average Americans are clocking slightly more days at work (4.3) compared to the #advertising industry (4) - 61% of marketers and agencies have resumed in-person #media vendor meetings; 60% have resumed in-person conferences and events

Despite the #marketing industry historically working from home more than average Americans, two new studies reveal the two groups are now more aligned with their #commutes. Click below to watch an 11-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining the key findings:

New study from the #CumulusMedia | #WestwoodOne Audio Active Group® and Alan Burns & Associates reveals #women love their favorite AM/FM #radio station almost as much as their phone and more than Amazon, Netflix, Apple, Spotify, and TikTok; Advertisers can leverage this radio station affection and connection to build their brands: https://bit.ly/3UY7juK #westwoodone