Raptive

Now more than ever, audiences are seeking trusted, authentic, voices online—and creator websites are giving them what they want. Our recent study with Nielsen uncovers the data behind why creator websites drive results for advertisers. https://lnkd.in/e5qde9Y4

Raptive's Marla Newman spoke to Street Fight about how our new partnership with Media Framework's MAVEN strengthens the way we connect brands to diverse creator media. Read the interview: https://lnkd.in/erkndkdz

"By building an experience that is designed to keep more traffic inside of Google, fewer people will visit individual websites and creator revenue will be hit,” Marc McCollum, chief innovation officer at Raptive, wrote in an email. “So Google will gain share and revenue, while the very people who created the content that they have used to build SGE will languish.” https://lnkd.in/ejQ4d9Hq

The conversation continues—Raptive's Marc McCollum spoke with ADWEEK about how publishers are responding to the news that Google will be rolling out its AI-focused search experience in the US this week. https://lnkd.in/ezaDdFhB

"The relationship between Google and publishers has been pretty symbiotic, but enter AI, and what has essentially happened is the Big Tech companies have taken this creative content and used it to train their AI models." Our Chief Innovation Officer Marc McCollum is quoted in ABC News about Google's announcement and the negative impact it could have on creators and publishers: https://lnkd.in/e5G7FNDN

Today, Google announced the rollout of AI Overviews, formerly known as Search Generative Experience. This has the potential to significantly reduce search traffic for content creators and independent publishers, and the ripple effects could be serious. Creators and publishers are the backbone of the internet, and they deserve recognition and compensation for their work. https://lnkd.in/ekapdVAC

As Google prioritizes AI in its search experience, we’re anticipating a seismic shift in the way readers discover content. Our CEO Michael Sanchez and Raptive creator Kimber Matherne of Easy Family Recipes spoke to The Washington Post about just how much society stands to lose when content creators are cut out of the equation. It’s a future we don’t want to see, which is why we’re so focused on advocating for creators and independent publishers—the people who infuse human connection into the open internet. Read the article here: https://wapo.st/3WDpAi8

Raptive's Paul Bannister joins this panel of key industry insiders at #DMSBYLUMA for Fixing the Supply Chain —we're looking forward to the discussion on Tuesday, May 14.

Would instream by any other name still smell as sweet? Our VP, Programmatic Sales Operations Ryan Maynard is answering that question at Tuesday's IAB Tech Lab event, where he'll be demystifying video signals and sharing how to leverage them for bidding strategies. For more details and to register: https://lnkd.in/evqJuVKe

We’re excited to partner with Optable! This collaboration reinforces our commitment to privacy-centric advertising, empowering publishers and enhancing data collaboration without compromising user privacy.