Boston Globe Media reposted this
Camping ain’t what it used to be. Back in the aughts, when the fellas and I could still climb Katahdin, our big luxury was an air mattress. These days, the accommodations at “glamping” sites like Sandy Pines Campground in Kennebunkport, Maine, include king beds, air conditioning, and private bathrooms and showers. Amenity-laden glamour campgrounds, tiny houses, and high-end RVs are luring more Americans than ever to the great outdoors, exposing them to the beauty and fragility of the environment. That’s good: Mother Nature needs all the friends she can get. But the cushy competition is proving problematic for Boston-based Appalachian Mountain Club, the nearly 150-year-old conservation and recreation organization whose expensive but rustic lodging isn’t necessarily what many postpandemic nature newbies want to pay for. In my latest Trendlines column for Boston Globe Media, I spoke with CEO Nicole Zussman about AMC's financial problems and strategy for the future.