Superfiliate

The traditional affiliate model, based on publishers and media buyers, is a massive, important part of performance-based acquisition for businesses of all types. As the power of influencers and creators continues to augment that world, new tools, models, and strategies will become a requirement for success. We're helping brands and businesses of all types navigate that transition, and are always happy to share our perspectives! Thanks to Marshall Nyman for having Andy Cloyd on to talk about where he sees things going!

We're so excited to be working the Instagram on this next chapter of growth at Superfiliate!! Check out our update below!

Superfiliate has been an amazing addition to our influencer stack here at Epic. Superfiliate has allowed us to empower our creators to build their own co-branded landing pages with their unique content and messaging. Creators know their communities, so let them decide how, when, and where they talk to them! Not to mention to Superfiliate team is freaking awesome. They are always there to help out and answer questions and bounce ideas around. They go above and beyond!

We love telling our story, but even more when we get to do it with our friends! Check out how Stay Ai and Superfiliate are building a better way for brands to acquire high LTV customers through influencer and affiliate channels!

Come join Andy Cloyd and Dustin Howes on Affiliate Nerd Out to talk about the importance of leveraging personalized, high-converting funnels across your influencer and affiliate campaigns! https://lnkd.in/e9mKSVHx

Great news: Affiliates are back whether you like it or not. At least, that’s according to Andy Cloyd and Anders Bill, co-founders of Superfiliate. I could tell you all about their company — About how Superfiliate is a modern referral program that enables merchants to empower their most influential customers, influencers, ambassadors and affiliates. Or, I could tell you about the problem they set out to solve — The fact that the top-performing businesses generate up to 30% of their eCommerce revenue from affiliates; The fact that 20% of brand marketers rank “affiliate” as their most successful channel; The fact that there are thousands of businesses and creators that could benefit from affiliate marketing, but don’t have the tools or expertise to do so. But, what I found most interesting about Andy and Anders was their response to the following question: What piece of advice would you give an entrepreneur starting a business today? A few pieces of advice from Andy: -  Get started — Taking the leap isn't about having all the answers. It’s about having the confidence to figure out where the opportunity is. -  After that, you just solve the problems that come up along the way. Thoughts from Anders: -  Create a narrative driven thesis on the product you want to build, pitch it to as many thought leaders in the space that you can and then deeply reevaluate the assumptions that underlay that thesis.  -  Build your MVP at the same time. Want to learn more about Andy and Ander’s most important lessons as founders? Check out the full interview linked in the comments!

Come check out Anders Bill and Andy Cloyd join the incredible Micah Whitehead and Riley Cronin jamming on all things creator, community, and affiliate. ZeroTo1 is quickly building one of the most impressive performance creator agencies in the space. We learn something every time we talk to them, so hopefully you'll learn something too if you tune in!

Black Friday is just one day of the year, but it's certainly an important one for ecommerce merchants We were excited to see our customers generate 968% more sales this Black Friday over last year! By leveraging our promotions feature, our customers were able to match their onsite offers for all of their influencers and ambassadors to retain proper attribution and more effectively plan future budget. For even higher resolution attribution, we see customers leveraging tools like SourceMedium and KnoCommerce to layer in post purchase survey data and aggregate it with our native attribution tools. A fun note - our influencer landing pages saw add to cart rates as high as 42% on specific creator posts, well over 4x the industry average. Excited to continue shipping a TON of exciting features over the next few weeks to continue helping our customers diversify away from paid acquisition and get the most from their customers, creators, and partners

Another week, another 2 Superfiliate team members! One part of this announcement that we're really proud of - both came from internal company referrals Teammates having the confidence to bring their friends and even mentors into the company is a testament to the thoughtfulness and passion with which our team builds culture. That fires me up! With that, a warm welcome to Mariana Rena who will be leading the charge on graphic design and bringing some new personality to everything we do. Shoutout to Daniella Sgrott for the intro! AND A warm welcome to Nicholas Marques who joins us from Ribon App! Nicholas brings a great product sense and company building mindset to our already top notch engineering squad! Thanks to Yan Galli for the intro! This officially marks 3x growth of our team in 2024... they say your company culture changes entirely every time you double in size. Its true, but that doesn't necessarily have to be a bad thing!

It's hard to put a company culture into words. The rituals, the games, the jokes, the “sonecas” - sometimes words just don't get the job done and you need to actually live it. At Superfiliate, our offsites are a big part of how we do that. Our most recent offsite was pretty special Our first two offsites we're a small, tight knit group that had been together since the start. However, this year we spread our wings and welcomed several completely new faces to the crew. Not only did we get the opportunity to strengthen the relationships we already had, but also create new ones, both professionally and personally. Together, we did adventurous things like sunset kayaking and horseback riding, but also simple things like making homemade pasta. We focused on things that allowed us to get to know each other beyond Slack and Zoom and help us recognize and appreciate that we're a part of something bigger than just our roles. A favorite of the team is the walking (or kayaking) one on one. No matter if its our best friend in the world or a team member we just met, we spend personal time with everyone. We know that won’t last forever, but we’re surely going to take advantage of it while we can! Although building culture is a never ending process and we have much to improve, there's no doubt we successfully accomplished one of our 3 F's for the offsite: Friendship Whether you’ve been with us from the start or joined a week before, you left this offsite with new work friends, ready for the challenges ahead! ⚡️