StoryBrand

Life is too short to not have a job you love. If you want to have a job you love, we're hiring an Operations Assistant! If you are highly organized, detail-oriented, and excited to support the daily operations of StoryBrand, Business Made Simple, and Coach Builder, this may be the role for you. Have questions? Send us a message! If you're ready to do work that matters, apply below. 👇

Few things are more important to the health of your business than staying connected with your customers. Sending out weekly emails does a lot for your customers: ✅ Provides value ✅ Builds a relationship ✅ Establishes trust ✅ Keeps your business top-of-mind If you want to create a community around your brand, rather than just sell sell sell, you have to show up consistently to engage and inspire them. Whether it's tips related to your industry, behind-the-scenes peeks, or exclusive deals, your emails can be an exciting highlight in your customers' inboxes. 💌

Your customers are your compass. 🧭 The key to continuously growing and evolving your business is to listen to their problems, desires, and feedback. Here are a few ways to do that: ✅Send out short surveys ✅Engage on social media ✅Conduct customer interviews ✅Organize focus groups ✅Ask for reviews regularly ✅Create feedback forms When we listen, we do better. 👂

3 tips for your lead generators: 1. Make sure they’re valuable and relevant to your target audience. For example, if you’re a real estate agent, a PDF full of tips for first-time home buyers would be a great lead generator! 2. Keep it short! The idea is to give your potential customer a quick win and build trust and credibility. So, a PDF full of 10 quality tips (not 70) would be great. 3. Give it an interesting title! This is a time when it’s absolutely okay to be a little “click-baity.” You want your lead generator to grab attention. Just make sure your content delivers! #marketingtips #digitalmarketing #smallbusinessmarketing

Want to know the fastest way to grow your business? It’s through lead generators! Why? Because a lead generator allows you to capture email addresses from qualified leads – and email marketing averages a 4200% return on investment! You can’t email leads, build trust and relationship, and compel them to do business with you if you don’t have their email address. And you won’t collect email addresses without a lead generator! What questions do you have about lead generators? Let us know in the comments! 💬 #marketingtips #leadgeneration #leadgenerator

70% of small businesses make this mistake on their website 😬 This mistake costs you money. It deprives you of sales. It confuses your customers and sends them off to buy from your competitors. What is the mistake?! 👉 Not having a clear call to action on your website. Here’s the truth: customers will go where you tell them to go, not where you hint or beg them to go. So don’t use a passive call to action like “learn more” or “got questions?” – use a clear and bold call to action like “buy now,” “register now,” or “place order.” Pro tip: repeat the exact same call to action multiple times going down your web page! People usually need to be called to action more than once. 😉

What’s the #1 factor that influences spending decisions? Customer testimonials! 👏 You want to make sure your website features customer testimonials, but you also want to send customer testimonials in your emails! But you don’t want a testimonial that says something generic, like, “we loved it!” Instead, you want the testimonial to clearly articulate how your product solved a problem for your customer and delivered results. The best customer testimonials follow this format… Problem ➡️ Solution ➡️ Results The more you show how your product makes a difference, the more people who are looking for that difference are going to be compelled to buy! 💪

Should you TRY to go “viral?” 👀 Hot take: Your product doesn't become the “go-to” by going viral. Your offer becomes people’s go-to by having multiple quality encounters with your target audience. What does that mean? You may have to post on social media 100 times and none of them go viral. But a more important thing is happening. You’re connecting with your target audience and setting up permanent residence in their mind. 🧠

Struggling to write social media posts? Follow this narrative-based formula for an easy way to create content and engage your audience 👇 1. Identify a problem 2. Make the problem worse (emotional) 3. Talk about how the problem gets solved 4. Talk about what life looks like after the problem gets solved 5. Call the audience to action (if applicable!)

Want to boost sales in May? Package your products as a solution to a summer problem! No matter what you sell or who your audience is, your customers are going to experience problems this summer that your products can help solve. Here’s just a short list of various problems people experience in the summer: ☀️ Kids are “bored” ☀️ Heat and sun exposure ☀️ Difficulty maintaining routines ☀️ Challenging relationship dynamics on family vacations ☀️ Dehydration ☀️ What to do for 4th of July ☀️ Summer wardrobe needs ☀️ Ways to pass time in the car on road trips ☀️ Demanding yard maintenance ☀️ Increased energy bills … and so much more! Listen to the full episode now 👉 apple.co/4b9GCsN