Stacker

📈 Stacker distributed 3,175 stories in May 2024, driving more than 53,044 earned pickups across 3,643 news sites. Here's a look at what performed well, and what topics publishers were most interested in based on search data from journalists and editors that used Stacker last month: 🥇 Top Performing Stories, based on number of pickups: 1. Families are experiencing food insecurity as Americans grapple with higher grocery costs - 550 pickups 2. Dreamliner nightmare? Boeing 787 safety concerns raised - 547 pickups 3. 13 North American amusement parks growing the most in popularity - 485 pickups 4. 10 of the best movies about the Olympics - 421 pickups 5. Best (and worst) states for access to mental health care: How does yours stack up? - 417 pickups 6. Since the first cellphone came out in the '80s, how have they changed? - 391 pickups 7. How to get cast on 'Love Is Blind' - 379 pickups 8. These are the 13 states with comprehensive consumer privacy protection laws - 378 pickups 9. 10 highly anticipated shows to satisfy every type of reality TV fan - 376 pickups 10. Which common college majors have the highest earning potential? - 372 pickups 💡 Pocketbook and entertainment stories won again in May 2024 - with two stories covering finances, and three stories covering entertainment in the top 10. 📰 Stories covering the news - Olympics, Boeing 787 - were also picked up in high numbers, unsurprisingly. 🤔 More surprising are stories like number 3, which cover travel at a more local level. Many publishers are currently looking for these stories which are less about lavish trips to Europe and more about economical roadtrips families can take. What are you writing about this summer? Give us a follow if you want to know what news outlets will want to talk about in Q3!

☀ Happy Friday! If you're trying to tell stories using data, this post is for you. 💡 In our latest blog article, Senior Data Reporter Elena Cox breaks down ways to distill data and tell stories without overloading an audience. 👉 Read here: https://lnkd.in/gat7ipAD #newsroom #datastorytelling #storytelling #earnedmedia #marketing #contentmarketing #brandjournalism #brandcontent #engagingstories

For our latest product feature, we got inspired by something rather unusual for a media and tech company... 🍕 🍕 PIZZA 🍕 🍕 This all started at Melanie Vernoia's house one evening of 2023. Please read on, it will make sense. https://lnkd.in/gkPf54MY #productannouncement #newfeature #pizza #pizzadelivery #earnedmedia #brandauthority Doriane Mouret

💥 Introducing a new, local series in partnership with Backstage - Discover casting calls in your state! 💡 With this new series, publishers on the Stacker network can keep their readers apprised of the latest movie and television casting opportunities in their state. 📰 Established in 1960 as a weekly trade newspaper in New York City, Backstage has evolved into a powerhouse of online entertainment-industry resources, offering original news stories, features, and comprehensive listings. 👉 You can check out one of the first local stories at this link: https://lnkd.in/g6r6Kbsp #EarnedMedia #BrandPartnerships #CastingCall

This year, we wanted to refresh the way we celebrate our unique company culture. One new initiative is our Golden Griddle award, a quarterly recognition to celebrate a colleague that best embodies Stacker values: 👉 Publisher First, ROI Oriented, Growth Mindset, Love What You Do, and Aligned in Action. 🌟 We’re thrilled to award the inaugural Golden Griddle to Jaimie Etkin! Jaimie has been an amazing colleague and leader, representing the best of what it means to be a Stacker team member. Thank you, Jaimie, for everything you do! We’re excited to continue the tradition of the Golden Griddle and pass the “spatula” quarterly to new team members. It’s a healthy reminder of how important team and culture is to building a truly great company.

🤔 What do brands like Red Bull, American Express and Marriott Hotels have in common? A decade ago, they all decided to become their own publishers, creating content to directly engage potential customers on their owned channels. This move was a reaction to the emergence of social media and the limitations of conventional PR. 🚀 The Journey For the 3 brands mentioned above, the strategy was a success. But many brands struggled with sustainability and ROI, leading to numerous shutdowns of content initiatives. Today, however, brand publishing is experiencing a renaissance, fueled by lessons learned from past challenges. 🔍 What’s Different Now? Today, successful brand publishing has 3 important components: Distribution Focus, Strategic ROI and Measured Investment. More on this at this link: https://lnkd.in/ds9Ebmim What's your content distribution strategy for 2024? #BrandPublishing #ContentMarketing #BrandJournalism #EarnedMedia

This month, Stacker welcomed four new employees! 🎉 Aliyah Bautista, Alizah Salario, Frank Sennett and Doriane Mouret, we're very excited to have you on the team! Welcome! We're committed to reshaping the future of earned media, and are always looking for people passionate about building in the space. Reach out or head over to our career page if you want to learn more about joining the team! https://lnkd.in/e3CeFfr6

📈 Stories distributed on Stacker saw 115k earned placements and drove over 6M readers in Q1 2024. Here's what we learned from the data: 👉 First, the top performing stories from Q1, by placements: 🥇 25 celebrities who you may not realize have learning disabilities - 629 placements 🥈 The history of the American phone book - 538 placements 🥉 How a national shortage of truck parking impacts more than just truckers - 498 placements 🏅 24 of the most anticipated movies coming in 2024 - 494 placements 🏅 Population growth is greatest in these US states - 490 placements 🏅 10 reality shows that were hits in other countries before the US - 489 placements 🏅 Take laughter, add tears: The secret recipe for the most-liked Super Bowl ads - 488 placements 🏅 Will 2024 voter turnout be the same as in the 2020 presidential election? - 481 placements 🏅 This is when you're most likely to get a spam call - 472 placements 🏅 How cybercrime losses have more than doubled in 2 years - 471 placements 👉 Looking at the full dataset for Q1 from over 40K stories, here are a few trends we identified around syndicated stories that performed the best: ✅ They’re relatable, bridging personal stories with broader societal themes, and referring to societal and cultural trends. Example: Which regions in the US have the most people moving in? ✅ They’re topical and well-timed, providing a fresh perspective on a current event. Example: Everything you need to know about going to Super Bowl LVIII ✅ They’re informative and often forward-looking. Example: Where companies have adopted AI‚ and where they are planning to do so in the near future ✅ They evoke emotion, whether that’s a sense of nostalgia or a sense of urgency. Example: 10 popular '90s artists going on tour in 2024 ✅ They cover social issues and a desire for a deeper understanding of these problems. Example: How worried are workers about AI? ✅ They’re backed by evidence or studies, suggesting that educational, well-researched content has significant appeal. Example: Survey: 90% of small businesses lack confidence in insurance coverage Want to see what stories are trending right now? Head over to stackermedia.com

Happy "Day after the Eclipse" Day! 🌅 We couldn't pass the opportunity to share this ground-breaking insight coming straight from Google Search. ☀ Search results for the terms "my eyes hurt" on April 8, 2024. 🌝 😎 Feel free to use as you please in your editorial calendar. 👋 By the way, we just hired a new marketing person and you're going to see a lot more content on this page - mostly from her, I mean me, it's me writing, the director of marketing - in the coming weeks and months. What would you like us to talk about here? Share ideas in the comments and let us know if this post was helpful, or at least entertaining.

Over the last decade or so, we’ve seen a number of new entrants to the newswire space. But the lines have certainly blurred. Are they newswires? Collaboratives? A little bit of both? The most common denominator I see is an ethos of openness and accessibility, allowing other newsrooms to publish their stories. The Texas Tribune, CalMatters, Word In Black, and Rural News Network from Institute for Nonprofit News are just a few of the many taking this approach. Each of them are funded in unique ways that enable free (or lightly restricted) republishing of the journalism their teams painstakingly produce. Stacker has been a free newswire from Day 1, open to all local newsrooms across the U.S. and Canada and with homegrown technology that helps us analyze the reach and impact of each story. (Ping me if you want a look under the hood at our analytics platform!) Full writeup in the comments on how Stacker and other newswires/collaboratives are moving local journalism forward at no additional cost to local publishers. #contentdistribution #newswires #syndication #megaconference #25thISOJ