Solutions 8

90% of people are farmers, and 10% are hunters. Understand the difference to build a better business model. Jakub "Kuba" Grajcar from @ZenPilot https://lnkd.in/eU27Psf9  #digitalmarketing #entrepreneurship

Join John and Kasim at Traffic World 2024 in Las Vegas! Dive deep into the complexities of paid advertising, learn about the latest tools, and navigate the impact of new privacy regulations. Gain insights from top traffic experts and network with peers. Don’t miss the chance to elevate your digital marketing skills and earn your Certified Media Buyer designation. Get your tickets today! https://lnkd.in/eYH7j7p3 #ppc #digitalmarketing #paidtraffic

With an estimated five billion people using social media, navigating paid social platforms like Meta can be complex.  Meta Ads, previously known as Facebook Ads, offer an effective way to build brand awareness and engage customers across Facebook, Instagram, Messenger, and Meta Audience Network. With the powerful digital marketing reach, your business can achieve maximum exposure and make a lasting impression. Meta Ads offer undeniable benefits through detailed audience segmentation, visually engaging content, and natural integration into social feeds. Businesses can boost click-through rates, return on ad spend, and overall conversions by sharing creative content, timing messages effectively, and building brand awareness. Understanding Meta Ads costs involves exploring its bidding system, where factors like audience targeting, ad format, and campaign objectives influence expenses. Advertisers can select bidding strategies such as cost per click (CPC) or cost per impression (CPM), with cost dynamics varying based on metrics and goals. Effective A/B testing allows you to identify and promote top-performing ads without constantly launching new campaigns, ensuring cost-effective and impactful advertising. Meta Ads are user-friendly, but advanced knowledge can greatly benefit your business. With Solutions 8's expertise, unlock shortcuts to success. Explore various ad formats like Video, Image, Carousel, and more across Facebook, Instagram, Messenger, and WhatsApp to find and convert new customers. Use Meta Ads Manager to manage ads, track performance, and optimize campaigns for better ROI. Google Ads target users searching for information or products, while Meta Ads focus on brand awareness in social feeds, engaging users with extensive targeting options. By combining both platforms, businesses can optimize their advertising strategies to reach their audience comprehensively. Meta Ads are great for eCommerce and Google Ads for services, but both work for any business size or budget. Consider audience, offer, and goals when choosing. Combine Meta for cold traffic and Google for remarketing for a powerful strategy. Analyze traffic, spend, and ROAS for optimal results. For more insights on leveraging Meta Ads and Google Ads for your marketing strategy, check out our Solutions 8 service page. Dive deeper into how our expertise can help optimize your campaigns and drive results for your business. https://lnkd.in/ewevB_45 #digitalmarketing #metaads #adstrategy

"The people you want to help are the ones willing to help themselves."  Listen to the full conversation with Jakub "Kuba" Grajcar from @ZenPilot https://lnkd.in/eU27Psf9  #digitalmarketing #entrepreneurship

Limited time to manage your campaigns? Julia Koorey, marketing manager of Cable Bullet, shares how outsourcing to experts helped reduce their cost per lead by 40% and increase leads by 85% year-over-year. Learn more in this week’s #newsletter! #googleads #ppcchat

John is back with more expert-level Google Ads wisdom. 😎 Part 2 of his series about turning the tables on poor campaign performance covers the challenges of scaling with PMax, plus key KPIs to focus on.  💡https://lnkd.in/eHWSBPVz #googleads #campaign #metrics #strategy

Meet Frank Schaefer, the Account Manager Who's Crushing It (and His Inbox)!  This Solutions 8 rockstar juggles multiple clients, smashes campaign goals and somehow finds time to train for a 100-meter dash (seriously, Frank, how do you do it?!). Here's a sneak peek into his day: 📨 Inbox ninja: Frank starts his day conquering emails and client questions.  🪄 Google Ads guru: He checks campaign performance, adjusts budgets, and launches new tests. 📆 Meeting master (sometimes): He tackles meetings (even if they're not his favorite first thing). The best part? Seeing campaigns skyrocket his clients' revenue (like that 94% Shopify growth!). But Frank's life isn't all work: 🥾Weekend warrior: Frank stays active from gardening and aquariums to workouts and hiking!  🗺️ Travel dreamer: Germany, Austria, and exploring his family's roots are on his bucket list. 🤑 Future entrepreneur: Frank is set on his own eCom brand! Fun fact: Frank's dream house includes a mini orchard, chickens, and a McLaren (it has to look good on the road, right?).  Want to learn more about Frank? Head to the comments and ask him anything! https://lnkd.in/euxC4CN8   #Solutions8 #TeamworkMakesTheDreamWork

Here's a quick takeaway: Heavy remarketing on Meta can yield high ROAS but at lower volumes. Listen to the full conversation and discover how to balance profitability and scale. https://lnkd.in/eYTcakvn #googleads #metaads #pmax

Standard shopping might not be your best bet for #PerformanceMax + #Meta remarketing. Get the inside scoop and learn how to optimize your ads for better ROI!  https://lnkd.in/eYTcakvn #googleads #metaads #pmax

🤔 Have you faced challenges with #PerformanceMax or #MetaAds? Tune into our new episode to uncover the mistakes you might be making and learn actionable tips to turn it around!  https://lnkd.in/eYTcakvn #googleads #metaads #pmax