Savage X Fenty

ELLE Magazine’s got the inside scoop on the must-have collection of the season: Signature Script. For our latest drop, Rihanna put her signature spin on this collection, infusing delicate lace, flirty pastels, and oh-so-sexy silhouettes, delivering styles perfect for every body.   Adam Selman, #SavageXFenty's Chief Design Officer, said of the collection, “Everyone has a signature—whether it's the way you sign your name, a feature on your face or body that you love to flaunt and highlight, or it’s your distinctive fashion style.”   So, what's your signature? Shop the must-have lace collection on SavageX.com & in-stores and make it your own. #SavageXSignature

What's the most Savage thing you've done for love? 💌 To celebrate the launch of our 2024 VDay collection, our founder and brand visionary, Rihanna, is spilling the tea on all things love in our new Savage Confessions series. See the first Savage Confessions video in InStyle and shop the steamy new collection on SavageX.com and in stores.👇🏾

Anitta gave NYLON France an Xclusive behind-the-scenes look into our new Charmed Prince collection. "What I love most about Savage X Fenty is that I think the brand has a similar approach to their personality in terms of presentation – I like to express my sensuality through confidence. This campaign is an authentic representation of that." - Anitta Read more about what Anitta had to say about our Charmed Prince collection ⤵️

Our new, next-to-naked Seamless with a stretch your curves will LIVE for has arrived and WWD has the scoop on the collection featuring bralettes, high-waisted thongs, bikinis, teddy's and more. “We spent over a year perfecting the fabric and design of the new Seamless collection to make it ultra-soft and stretchy, yet supportive. Brand visionary & founder Rihanna was meticulous about the overall fit and wanted to offer familiar, everyday styles with a savage twist. This is the kind of essential that you will return to over and over again.” - Adam Selman, Chief Design Officer The Seamless line will be Xclusively available to Xtra VIP members starting Sunday, October 1st & available to everyone October 12th. Mark ya calendars! 👀

In a league of our own. 👏🏾 Introducing Savage X League, a new limited-edition, soccer-inspired Lounge collection made for everyBODY. The YOUniversal collection features an assortment of mix and match pieces that are perfect for lounging, casual days running errands, and anything in between. Peep the full story on 👉🏾 HYPEBEAST and shop the limited-edition Lounge collection at savagex.com & in-stores!

Olá, Anitta ❤️🔥 Introducing our newest brand partner, Anitta ❤️🔥 The global icon shares the importance of being authentic while showing off our newest Crystal Crush Xtra VIP box. “Savage X Fenty resonates a lot with me because my work and my art are also about love, confidence and feminine empowerment. It means the world to be a part of such an important movement.” Check out what Anitta had to say to Glamour and head over to savagex.com to cop our Crystal Crush Xtra VIP box, xclusively for VIPs only 👏🏾

Muva knows best. And she knows maternitywear.👶🏾 Our highly anticipated maternity capsule collection has arrived! Designed by brand visionary, founder, and mother Rihanna, Savage X Maternity celebrates motherhood and delivers incredibly comfortable & functional pieces without sacrificing our signature style and sexiness you love. “It's about bringing that confidence and comfort to moms at every stage of their journeys. I want to remind people that you can still channel sexiness and feel-good while being a parent,” said Rihanna. Check out the full story Vogue and shop the capsule collection on SavageX.com and in stores!

The Savage X Fenty Cotton Essentials you love just got a sleek upgrade and Precious Lee is here to let you know. In our newest campaign, Precious serves sexiness and realness that speak to the practicality of this savage drop. This core collection features new styles and must-have solid hues for everyday wear. “It’s a dream to collaborate with the iconic Rihanna for this unprecedented level of representation. I’m honored to work with a brand that celebrates beauty without limits.” Check out what Precious had to say to British Vogue and head over to savagex.com, or any of our retail stores to cop our new Cotton Essentials.

These are not your Mama's maternity bras... That's right, we're launching a maternity capsule collection! Designed by our brand visionary and founder Rihanna (who has modernized maternity wear), the capsule includes new bralette styles with extra support for new and expecting mothers. The capsule collection will be available to shop on August 9th. Check out our Xclusive with WWD for more details.

WE CAN GET USED TO THIS! 💯 Our #SAVAGEXFENTYSHOW VOL. 4 is Emmy nominated AGAIN for Outstanding Choreography For Variety Or Reality Programming! Check out the full list of nominations on Emmys.com