Join Samba TV at IAB UK's flagship event, ‘Engage’, as we celebrate the bright future of digital media. Advertisers and agencies can attend for free. Don’t miss out - register now! 👉 https://lnkd.in/gF_6G7NF #IABEngage
Samba TV
Technology, Information and Internet
San Francisco, California 22,049 followers
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
About us
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
- Website
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http://samba.tv
External link for Samba TV
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics
Locations
Employees at Samba TV
Updates
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Bridgerton is back! After a two-year wait between seasons, season three of Shonda Rhimes’ historical romance debuted atop the Samba TV Weekly Wrap. Other Netflix programming also ranked highly this week, including Mother of the Bride and the much-buzzed-about Roast of Tom Brady. Read more via Samba TV's Cole Strain here 👉 https://lnkd.in/gf8WDQwK #SambaTVInsights #SambaTVWeeklyWrap #Bridgerton #Netflix #Measurement
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What TV did Gen Z stream in Q1 2024👀📺? Data shows that this generation loves their Netflix and Max. The top reaching Netflix program for Gen Z in Q1 was Griselda, while the top Max program was True Detective. Check out our Guide to Targeting Gen Z for more fascinating insights! 👉https://hubs.ly/Q02xtCsf0 #SambaTVInsights #GenZ #Streaming #StreamingPlatforms #Netflix #DisneyPlus #HBOMax #Hulu #Griselda #TrueDetective
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Our 2024 🔥Guide to Targeting Gen Z🔥 is HERE! Download now for a deep-dive into this audience’s TV habits, including: 🌟Which platforms and TV shows are capturing Gen Z’s attention 🌟How this audience is consuming content across linear and streaming 🌟Which advertisers are catching Gen Z viewers 👉https://hubs.ly/Q02xnNyZ0 #SambaTVInsights #GenZ #TVMeasurement #TVTargeting #TVData #TVAdvertising #TVTrends
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📌 🗓 Advertising Week Europe is around the corner! Join Andy Beames (Samba TV), David Cloudsdale (Adalyser), and Sarah Robson (On Device) Thursday May 16 at 2:20pm to talk about the TV data and insights driving the future of outcome measurement. DM us for free tickets to the panel or the entire event. #AWEUROPE23 #AWEurope
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Samba TV is heading back to the Cannes Lions International Festival of Creativity in June! Meet with our team to hear how our latest innovations, powered by #SambaAI, are providing more meaningful insights into the context of what's happening on TV, including logo, product and facial recognition, brand safety detection, and much more. Join us during the week for happy hours at the Samba Lounge, VIP excursions, or thought leadership events! Reach out here ➡ https://sam.ba/cannes #CannesLions2024
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🚨 Exciting news! Samba TV and StackAdapt have partnered to provide clients with incremental reach and measurement. Through the integration of Samba TV’s first-party dataset within StackAdapt’s programmatic platform, StackAdapt customers can now effortlessly forecast the incremental reach gained by adding CTV to linear TV buys, break out incremental reach by geolocation, understand the incremental reach of competitors, and achieve target frequency. "Our collaboration with StackAdapt is a step forward for integrated planning, activation, and measurement in one programmatic platform. Samba TV's extensive viewership insights that enable ad audience targeting and campaign insights help empower StackAdapt clients to transact more efficiently and drive improved return on ad spend." - Samba TV Chief Commercial Officer Aden Zaman. Read more 👉 https://lnkd.in/gU5NUyd7 #CTV #DataIntegration #TVTargeting #ReachAndFrequency
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If you missed Samba TV's presentation at the IAB NewFronts yesterday, you can watch it here! 📽🔥 We presented how Samba is again disrupting the TV data industry with AI innovations that provide actionable context to video. As part of #SambaAI, our suite of generative #AI technologies, there are new capabilities that provide a real-time, second-by-second understanding of everything seen on-screen, including: - Facial recognition of actors and athletes in scripted, reality, and sports programming - Logo, object, and product recognition for both brands and their competitors - Sentiment and behavioral analysis, including understanding the emotions of people on-screen and the context of their interactions - Brand safety detection, including language and violence Samba is providing advertisers and publishers more meaningful insights into the context of what's happening on TV, demonstrating that context is as crucial as the content itself. In the video you’ll also see a real-world example with HP, who joined us on stage to talk about how HP is using Samba AI to quantify its sponsorship with Real Madrid. ⚽ #NewFronts #Upfronts #TVMeasurement #TVTargeting #TVData #GenAI
Samba TV Unveils Groundbreaking GenAI Technology at NewFronts
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Samba TV is fresh off the stage from our IAB NewFronts, where we shared new Samba AI innovations that will disrupt the data and measurement industry. This includes how Samba AI provides actionable context to video with facial recognition, logo recognition, product placement, brand safety analysis and more. Freddie Liversidge, VP of Global Media at HP, joined us on stage to talk about how HP is using Samba AI to quantify its sponsorship with Real Madrid C.F.. “The next generation of TV data will be powered by AI, and led by Samba AI which provides advertisers and publishers more meaningful insights into the context of what's happening on TV, demonstrating that context is as crucial as the content itself,” said Samba TV CEO Ashwin Navin. Take a look at the presentation: https://lnkd.in/g4zrwKNw #NewFronts #Upfronts #SambaAI #TVMeasurement #TVTargeting #TVData #AI
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Don't miss Samba TV's IAB NewFront Presentation tomorrow at 5:10pm EDT! Hear how HP is quantifying the impact of their Real Madrid C.F. sponsorship with logo recognition powered by Samba AI. You'll also learn how cutting-edge AI innovations are adding more depth and context to TV viewership, while revolutionizing customer engagement and opening new paths to purchase. The event is open to Brands and Agencies only. Register with code SAM2NF4MKTG to stream or join us live in NYC. https://lnkd.in/gscpzeHD #NewFronts #AI #Advertising #TVviewership
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