Ready Set Rocket

Today we want to highlight our one and only Kitty Tsang who was recently promoted to Chief Strategy Officer at RSR! 🎉 From intern to CSO, Kitty has been with us for over a decade kicking butt and taking names – there's a reason why we call her Kitty Boss! Incredibly smart and talented, she helms our strategy team with finesse and acumen. As our CEO Lauren Nutt Bello puts it; “There is no one better suited to lead our team and ensure our work is approached even more strategically." Congrats, Kitty! Read more about Kitty's promotion here: bit.ly/3Wa37JB

For years, we’ve been told the reason the gender pay gap exists is that women don’t negotiate or advocate for themselves. Our CEO Lauren Nutt Bello explains to SUCCESS Magazine her view on ‘3 Steps to Work Toward Workplace Parity’. 💼 🌐 Read the full article here: https://buff.ly/47XtODm #GenderPayGap #EqualPay

✨ Transforming Financial Understanding with BlackRock. We teamed up with BlackRock, the world's largest asset manager, to break down investment complexities, enhance digital and social strategies, and provide valuable tools to financial advisors. The result? A significant leap in financial literacy and a more empowered generation of investors. Check out our case study on how we're making financial wellness a reality for everyone: https://buff.ly/42iZ5Qd #Finance #Investment #Communication

Navigating the future of workforce mobility: discover how we positioned Weichert Workforce Mobility as a global leader with a refreshed brand strategy and dynamic visual identity. Learn more here: https://lnkd.in/g7Vv4Sqn #WorkforceSolutions #Branding

Transforming an iconic NYC theatre into a haven for theatergoers, we partnered with Signature Theatre for an unforgettable rebrand that we are so proud of. See how we brought their mission to life in our case study here: https://lnkd.in/g8J74u2t 🎭  #Theatre #Branding

🌎Have you ever visited Gag City? Take a tour with our very own guide Alexis Wells and discover the AI magic behind the universe of Nicki Minaj’s latest album. 💡 In a tweet teasing fans with glimpses of the album artwork, Nicki Minaj promises a transformative journey to "Gag City." 🪄This revelation sparks a creative surge within her devoted fanbase, the Barbz, who leverage AI to bring Gag City to life. ➡️ The viral campaign stands out as a prime example of successful album promotion, highlighting the strong synergy between Nicki and her devoted community. 💥After #GagCity began trending across social media platforms, popular brands started to join the trend, posting their own AI-created locations in Gag City. 🔎 The numbers? #GagCity currently has 76+ million views on TikTok, 5,000+ posts on Instagram, 650,000+ impressions on Twitter, and has been featured in Forbes, NBC News, Buzzfeed, PR Week, Vibe, AdAge, and Mashable. #AI #PF2 #marketing

🔍 Step into the future of search with Dominika Kochmar, our Senior Strategist at RSR. Dominika shares her view on generative AI Chat-Based Search, the new personalized, engaging, and dynamic search experience. Discover how this game-changer reshapes ads, boosts brands, and enhances user engagement!

Rising through the ranks early on in your career comes with highs and lows. Our CEO Lauren Nutt Bello talks to Databird Business Journal on making partner at 28 and some of the mistakes she made early on as a manager, what she now believes makes a good leader, and why a 'pay your dues' mentality holds back the next generation of leaders. https://buff.ly/3T7WNAT

🎙 Bonus Episode - Interview with Alex Lirtsman Founding Partner of CorralData and Ready Set Rocket ⁉ Here are the questions we ran over in this interview! 2016 Quote - "It's not digital for the sake of being digital. It's digital because that's where the customer is." -Alex Lirtsman Q- Given 6 years how much has this statement even change from then/ and what did you see that made you say that, because it ended up being correct. Q - Given all the AI that’s come out, how do you see startups pivot knowing that their days could be numbered ( from groups like OpenAI/Bard and Claude) Q - Lets talk above the hood of AI (simply because Im not a true coder and get lost in the weeds sometimes), What is a practical use of AI for everyday people who are not building a company with it?   Q - Fears of AI, what is something you see coming down the line that concerns you? Mine is insider trading Q - Lets have some fun, what was your biggest prediction fail? What is something you saw coming down the line that ended up not happening or maybe was just too early

A few weeks ago, our CEO, Lauren Bello, and our Head of Strategy, Kitty Tsang were part of some panels at the “Data-Driven Brands in the Age of AI” event hosted by Baruch College Our panelists and guests provided practical insights on how companies can adapt and evolve to stay ahead of the curve in the age of AI and machine learning: 💡 Cultivate strategic thinking to solve unique business challenges. 💡 The future is probably made up of a mix of human creativity and AI assistance. 💡 While AI enables better customer experiences, consent and ethical use remain paramount. With 94.1% of marketers beginning to leverage AI, what do you think are the biggest challenges for brands? 🎉 Thanks again to our amazing panelists! #AI #data #marketing