Raya

Raya

Technology, Information and Internet

Build and scale your product & product team with the experts.

About us

Raya is an advisory and consulting firm that supports Founders, CEOs, and C-level executives with product strategy, AI strategy, and recruiting. Below are the types of services we provide: 1) Recruiting 2) Fractional Chief Product Officer (CPO) 3) Product Strategy 4) AI Strategy 5) Go-To-Market Strategy 6) Product Roadmapping 7) Product Prioritization Framework 8) Product Market Fit 9) Expansion of Product Lines 10) Customer Discovery 11) R&D Process Improvements 12) Goals & OKRs 13) UX Research 14) Build/Buy/Partner - M&A Evaluation Sample of Advisory/Consulting/Recruiting supports: - Cleo (Series C - raised $83M from NEA, Greylock, Transformation, Glynn, PruVen) - Knownwell (Series A - raised $25M from a16z & Flare Capital) - OnRamp (Series A SaaS company) - Mental health (Series B company) - Telehealth dermatology company (Bootstrapped with millions in revenue) - Consumer e-commerce business (Bootstrapped with millions in revenue) - Leadership coaching company (Bootstrapped with millions in revenue) - Tech talent marketplace (millions in revenue) - Sequel (FDA-approved health & wellness company) - Enara Health (weight management company) - Seven Starling (mental health company)

Website
https://www.linkedin.com/in/yasibaiani/
Industry
Technology, Information and Internet
Company size
2-10 employees
Headquarters
San Francisco
Type
Privately Held
Founded
2016
Specialties
recruiting, hiring, product strategy, AI Strategy, AI, artificial intelligence, user research, customer discovery, product management, product marketing, and marketing

Locations

Employees at Raya

Updates

  • View organization page for Raya, graphic

    3,730 followers

    🚨 Job Alert: Head of Marketing / VP of Marketing 📣 One of our clients is looking for a seasoned Head of Marketing / VP of Marketing Below are a few must-haves for this role: - Healthcare / digital health background - Background as a Head of Marketing / VP of Marketing in the past - Track record of establishing and leading marketing team and company's marketing strategy - Startup background - Be based in the Bay Area (this is a hybrid role and required to be at the office 2-3x a week) Bonus point: - Background in mental health and/or public health 👉 Comment on this post if you are interested or tag others who you believe could be a good fit. 👉 Repost this for the exposure of those looking for a similar job. 👉 Please find more about the role here and apply if it's a fit: https://lnkd.in/gkSxxjy5 #gethired #hiringalert #jobpost #recruiting #hiring #

  • Raya reposted this

    View profile for Yasi Baiani, graphic
    Yasi Baiani Yasi Baiani is an Influencer

    CEO & Co-Founder @ Raya - Offering AI Consulting, Product Consulting & Recruiting Services

    I had the honor to give a keynote speech at the University of California, Berkeley, Haas School of Business. Being a keynote speaker is nerve-racking for many. For me, it's exuberating and energizing. At this point in my career, I developed the skills that made public speaking not only comfortable but truly enjoyable. Since many asked, me about how I do public speaking so smoothly and comfortably, in a future post, I will share more about how I built skills to deliver a 25-minute keynote speech with absolutely no notes. My talk at the University of California, Berkeley was about "How to Build a Successful & Resistance Career." Below, I shared 7 tips with the audience: 1) Find & follow your passion: When you do, work becomes like play and it feels SO good. 2) Ride a growing industry tide: AI wave could be one of the obvious ones. Without realizing it, I got to ride the mobile and wearable waves and they paid off significantly. 3) Dare to fail: Without failure, you won't learn and won't make big leaps. 4) Sprint your way to promotions and growth: See the stats I shared in the presentation, and it will explain it all. This is even more important for women than men.   5) Build a portfolio career: Apply rule #1 of investment (diversification) to your career. Build multiple revenue streams. 6) Build your personal brand: That way people know your skills and strengths and they will bring you business and opportunities. 7) Have a growth mindset: Our world is changing more rapidly than ever before. Learning new skills and re-inventing yourself is a must-have attitude. The talk was a big hit with the audience. I thought it's timely to share this with the broader audience since it's a graduation season and many are embarking on their new journey. Graduation is a big milestone and such memorable day. I included pictures from my own graduation from the University of California, Berkeley, Haas School of Business in 2006 and my students' graduation in 2017 -- when I used to teach Product Management at Haas. Congratulations to all the new graduates of 2024! I wish you a career filled with success, some failure (as Jensen Huang wisely said: that's how you grow and make big leaps), and satisfaction. More importantly, though I wish you a fulfilling life that's filled with happiness, love, and impact. A huge thank you to Charu Mehra, Jillian Geary, Briana Steele, Alyssa D'Cunha, P. Eng., and Katrina Koski, MDR for the invitation to the Women in Leadership Conference and your support to make it a success. It was great to meet Bonnie Hyun, Sangeeta Chakraborty, Christine Tao, Kathy Chou, Alena Taylor, Yannell Selman, Deana Thornton, and many other amazing speakers there. For the full recording of my talk please see the link in the comment. #publicspeaking #2024graduates #graduationseason #graduation #womeninleadership

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  • Raya reposted this

    View profile for Yasi Baiani, graphic
    Yasi Baiani Yasi Baiani is an Influencer

    CEO & Co-Founder @ Raya - Offering AI Consulting, Product Consulting & Recruiting Services

    🚨 Job Alert: Raya is Growing and We're Hiring! 🚀 Check out our open roles below and apply: ✳ Senior Sales Representative: https://lnkd.in/gHx8ErWZ ✳ Recruiter: https://lnkd.in/gBUWAskf 👉 Tag yourself (or others) in the comments if you meet the criteria and are interested in our roles. 👉 Repost this for the benefit of others who may be looking for a job. #gethired #recruitingalert #jobalert #hiring #hiringalert

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  • Raya reposted this

    View profile for Yasi Baiani, graphic
    Yasi Baiani Yasi Baiani is an Influencer

    CEO & Co-Founder @ Raya - Offering AI Consulting, Product Consulting & Recruiting Services

    Last week, I had a chance to attend the NYSE Tech Summit. 🤩 It was a unique opportunity to hear from the public companies' CEOs, CTOs, and CIOs about their AI strategy as well as challenges and opportunities with AI. There were a lot of great insights and learnings shared. One thing stood out: Most executives shared that the pace of AI development is so rapid that what's relevant today may feel stale the next day. That's why they all are focused on a 6 month product strategy versus the traditional 12-24 month product strategy. The motto was rapid testing, prototyping, and learning! 👏 👍 That's the music to my ears as a product person with a laser focus on customers and the market. Huge thank you to one and only, Bonnie Hyun, and the rest of the NYSE team for organizing such an informative and high-impact event together. #AI #aistrategy #aiinnovation

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  • Raya reposted this

    View profile for Yasi Baiani, graphic
    Yasi Baiani Yasi Baiani is an Influencer

    CEO & Co-Founder @ Raya - Offering AI Consulting, Product Consulting & Recruiting Services

    Looking for a job? Are you getting exhausted in this tough market? Last night, Sam Wilkins of Riviera Partners and I shared insights on what we see in the market for #product and #AI roles, the candidate-market fit, and how to navigate the current market to land an offer. We had a talented and capable group of product leaders and executives joining us in person from all over the Bay Area. Thank you all for coming. A few takeaways from the evenings are below: ✳ You and your skills are your product. You need to "bring" yourself (just like a product) to the market, position yourself, and market yourself. The clearer you are about why your value proposition as a talent, the easier it is for the hiring manager or recruiter to connect the dots and hire you. ✳ Everyone has to learn AI no matter what's your function. If you are in product you need to get started soon -- if you haven't already. And you don't need to be an engineer, data scientist, or mathematician to pick up AI. Just do it! ✔ Start today. ✳ Network, network, network! Use referrals in your favor. Find people in your network or the company you plan to apply to who can bring your resume to the recruiter's or hiring manager's attention. Otherwise, your resume will be lost among 100s and 1000s of resumes coming in per each open role. ✳ Be focused on your search. Spray and pray approach never works well, especially in this market. The best way to navigate your job search and ensure you increase your chances of landing an offer is to narrow down but go all in for those roles. ✳ Be kind to yourself. It's a tough market. Take some time to take care of yourself to recharge and rejuvenate. You don't want to be exhausted and out of battery in interviews. 👉 If you want to be added to Raya's Talent Pool, please fill out our form (link in the comments). 👉 For the link to the full recording of the event, see the comments. Huge thank you to Jessica H. & Li Song for making this possible. #recruitingtips #jobsearch #gethired #recruiting

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  • Raya reposted this

    View profile for Yasi Baiani, graphic
    Yasi Baiani Yasi Baiani is an Influencer

    CEO & Co-Founder @ Raya - Offering AI Consulting, Product Consulting & Recruiting Services

    As many of you know, at Raya, we are double downing on #recruiting and #talentplacement. It's an exceptionally tough job market out there for the candidates. At Raya, we want to help out. We are grateful for the trust of our #clients to give us their executive and leadership roles to fill -- particularly for their product leadership roles. We are committed to vet and hire the best talents for our clients. We are as equally committed in making the candidates' experience as smooth as possible. I'm looking forward to being on the panel tomorrow in San Francisco with Sam Wilkins of Riviera Partners to talk about Product Leadership and the Candidate-Market Fit 2024. Thank you to, Jessica H. for organizing this event. 👉 The event is sold out, but if you are interested in participating, please put your name down in the comments. We may add a zoom link for the event which I will then share. 👉 Also, if you are interested in being added to Raya's Talent Pool, please fill this form: https://lnkd.in/ggKSVVJ9 More on the event: https://lnkd.in/gaUBRtXr #gethired #executiveroles #productmanagement #productmanagers #recruiting #jobmarket #hiring

    Product Leaders & the Candidate-Market Fit 2024 · Luma

    Product Leaders & the Candidate-Market Fit 2024 · Luma

    lu.ma

  • Raya reposted this

    View profile for Yasi Baiani, graphic
    Yasi Baiani Yasi Baiani is an Influencer

    CEO & Co-Founder @ Raya - Offering AI Consulting, Product Consulting & Recruiting Services

    🏋♀️ CEO & Executive jobs are challenging! 👻 It's lonely on the top.... 💹 They have a lot of pressure: payroll, funding, strategy, employee engagement, productivity, AI strategy, and driving change to name a few. 🤝 They have a lot of stakeholders they deeply care about: customers, employees, peers, partners, board of directors, and investors. 🤔 They have to make a ton of decisions per day, but only a few truly matter. That's why CEOs and Executives have other people such as their #Advisors, #ExecutiveCoaches, #BoardMembers, and #Investors as confidants to help them navigate the tough decisions. I'm grateful to be a trusted Advisor to many CEOs and Executives who call me when they have problems to solve. Below are the 5 examples of the calls ☎ I got in the last 5 days: 1️⃣ CPO of Series C, AI company: We are looking for a VP of Product and want someone like you versus standard recruiters to hire for this role who intimately understands the product leadership roles. We want to work with Raya. 🤩 2️⃣ CEO of a Series B, AI company: I need to decide between two archetypes of VP of Products we have under consideration. I need your help to think through that decision before making an offer. 3️⃣ Chief Growth Officer of a growth company: I need to hire top product talent for my team. I need Raya's expertise for that. 4️⃣ CEO of Series B, health tech company: I have to decide between internal and external talents for a key leadership role. I seek your advice on how to think about this. 5️⃣ CEO of a Series C company: Our Northstar and roadmap are not clear in the 2H of 2024 and beyond. We need your help to set the strategy forward for our company. 🙏 Thanks to all those CEOs and Executives for trusting me and Raya as your sounding board! You know who you are and we appreciate you. 💙 💙 I have an 🚪 open-door/open-LinkedIn/open-email policy. I'm always happy to help anyone I can. Feel free to reach out if you think you have similar problems about hiring, product strategy, AI strategy, enhancing your R&D processes, or anything in between. #producthiring #productmanagement #gethired #hiretalent #productstrategy #CPO #CEO #recruiting

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    View profile for Yasi Baiani, graphic
    Yasi Baiani Yasi Baiani is an Influencer

    CEO & Co-Founder @ Raya - Offering AI Consulting, Product Consulting & Recruiting Services

    Are you wondering how your team should utilize Generative AI (gen AI)? This is a conversation in every executive team and board room these days. We heard the same questions from most of our clients. That's why Eric X., Sr. Director of AI Engineering at HubSpotMatthew Jaffe, AI Product Leader at Upwork, and I decided to share our thoughts on 6 practical ways that every company can start harnessing the power of gen AI. 👉 Share your thoughts with us in the comments. ♻ If you like the article, repost it for others' benefit. 🤝 Follow us for similar types of AI and product strategy content. #genAI #AI #productstrategy #AIstrategy

    Harnessing the Power of Gen AI: High-Impact Product Strategies for Forward-Thinking Companies

    Harnessing the Power of Gen AI: High-Impact Product Strategies for Forward-Thinking Companies

    Yasi Baiani on LinkedIn

  • Raya reposted this

    View profile for Enzo Avigo, graphic

    CEO @ June.so (YC W21) | Featured on LinkedIn News | The pre-PMF product management guy

    She revolutionized how we approach health and wellness through technology. Her work touched millions of lives globally 👇 Introducing Yasi Baiani ✌️ In her time at Fitbit, Yasi transformed how we think about personal health devices: "To make health tracking accessible and insightful" With that mission, she led the development of groundbreaking products. Like Fitbit Sleep 🌙 A feature that became the most engaging part of Fitbit for many years. But Fitbit wasn't just another fitness tracker... It became a gateway to better health. In a world increasingly focused on wellness 🌍 Adoption was massive 📈 Consumers and health professionals started using Fitbit... for everything! From sleep tracking to monitoring reproductive health. But then, the landscape of wearable tech grew fiercely competitive. Things changed. “Suddenly, Fitbit was not just a product. It became a platform for health innovation” - to quote Yasi. With the wearable tech market evolving, People demanded more sophisticated health tools. Yasi and her team knew that. So they decided to make a strategic pivot... 🔄 → They expanded the product range → Leveraged data to enhance user engagement → Addressed broader health issues like women's health & well-being Yasi and her team's strategic foresight paid off! As the industry matured, Not only did Fitbit stay relevant. But it also led the charge in health innovation. Over time Fitbit sold over 136 million devices worldwide. And counted 120m registered users in 2022. Google decided to acquire them for...$2.1 billion 🤯 Following her successful tenure at Fitbit, Yasi moved on to influence product strategy and innovation across multiple tech giants and startups. Yasi's journey is a masterclass in: - Leading product innovation in health tech - Building user-centric health ecosystems - Strategic market positioning - Driving growth through user engagement I had to invite her to the podcast! And guess what? She agreed, and the episode is live. In our conversation, we dive into: 1. The evolution of wearable health technologies 2. The impact of data-driven product development 3. Balancing innovation with user privacy 4. The future of integrated health ecosystems Eager to get these insights? 1) Leave a like to support Yasi Baiani 👍 2) Links in the first comment

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    View profile for Pejman Nozad, graphic

    Founding Managing Partner at Pear

    Pear Persian Founder Circle hosted an expert panel discussion that felt like a masterclass in entrepreneurship and strategy. We had the privilege of learning from leaders like Touraj Parang, President and COO of Serve Robotics, Yasi Baiani, Co-Founder and CPO of Raya, and our very own Ajay Kamat, Pear VC Partner. Each of them brought actionable insights and lessons, honed from their experiences in building, scaling, and advising multiple companies.  Highlights from the session included: Market Sizing: Unpacking the art and science of market estimation, and the bottom-up approach. You can learn more here: Pear VC's Market Sizing Guide. Customer Interviews: Ask your customers or potential customers the right questions to ensure if you’re actually solving the problem you’re trying to help them solve. Curiosity as a Catalyst: Fostering curiosity isn't just about asking questions; it's about driving product innovation, nurturing impactful relationships, and crafting win-win strategic partnerships. Crafting a Go-to-Market Strategy: Essential insights on aligning your product launch with market readiness and customer needs. Building an Inspiring Team: The importance of collaborating with people who not only inspire but challenge you, while creating an environment where trust flourishes.  We’re immensely thankful for our panelists and speakers for their generosity of spirit and time, enriching our founder's toolkit with both practical strategies and tried and true wisdom.

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