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Download 𝗈𝗎𝗋 𝗙𝗥𝗘𝗘 𝟮𝟬𝟮𝟰 Programmatic Pioneers Summit 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗍𝗈 𝗅𝖾𝖺𝗋𝗇 𝗐𝗁𝖺𝗍 𝗍𝗁𝖾 𝗉𝗋𝖾𝗌𝖾𝗇𝗍 𝖺𝗇𝖽 𝖿𝗎𝗍𝗎𝗋𝖾 𝗈𝖿 𝗈𝗎𝗋 𝗂𝗇𝖽𝗎𝗌𝗍𝗋𝗒 𝗅𝗈𝗈𝗄 𝗅𝗂𝗄𝖾 🤓 https://lnkd.in/dmq2c9Aw In Q1 of 2024, WBR Insights surveyed 𝟭𝟬𝟬 𝗛𝗲𝗮𝗱𝘀 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 and similar senior executives from brands across Europe, these are some of our 𝗞𝗲𝘆 𝗙𝗶𝗻𝗱𝗶𝗻𝗴𝘀: 🤖 80% of respondents to our survey are planning to 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗔𝗜 to help replace cookies 🍪 Most respondents (53%) highlighted 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗮𝘀 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 when implementing AI solutions as a response to the impending removal of third-party cookies 📈 Respondents identified 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 as the area with the greatest potential impact 🌿 A massive 83% of respondents are increasing their focus on 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰, while none have indicated a decrease 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄! ➡️ https://lnkd.in/dmq2c9Aw Thank you to our report's sponsor, Quantcast