Qrious Insight

Unlock Superior Sample Quality with Advanced Tech! Join us on Friday, June 7th for our Sample Quality & Fraud Prevention Tech Showcase. Explore cutting-edge technology designed to enhance your datasets, meet sample requirements, and boost confidence in your research. Say goodbye to sample fraud and hello to data integrity! Reserve your spot today and be part of the revolution!→ https://lnkd.in/g4SDq46n

🚀 𝗟𝗶𝘃𝗲 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁!🚀 Join us for a live demo on June 7th, "Leveraging Behavioral Intelligence in Panel Research." This session is part of The Insights Tech Showcase in partnership with Greenbook. Join our CEO, Andrew Moffatt, as he explores the transformative impact of behavioral data on market research. Discover how this innovative tool enhances accuracy and depth in insights, addresses common survey challenges like respondent bias and fraud, and complements traditional methods to significantly improve business outcomes. This is a must-attend event for anyone aiming to boost their research precision and depth of insight. 🗓️ 𝗗𝗮𝘁𝗲:June 7th 🕒 𝗧𝗶𝗺𝗲: 2:20-2:50 pm ET  🔗 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗡𝗼𝘄 (𝘁𝗼 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁): https://lnkd.in/g4SDq46n We're excited to see you there! #BehavioralData #MarketResearch #QriousTruth #Webinar

𝗨𝗻𝗿𝗮𝘃𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗲𝗺𝗼𝗿𝘆 𝗠𝗮𝘇𝗲: 𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗧𝗿𝘂𝘁𝗵𝘀 𝗼𝗳 𝗥𝗲𝗰𝗮𝗹𝗹 𝗕𝗶𝗮𝘀 Lisa Allgaier-Speck recently shed light on a critical aspect of data collection—recall bias. It turns out our memory isn't as reliable as we might hope. This poses a significant question: Should we continue to depend solely on surveys when we know that biases can lead our decisions astray? 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗥𝗲𝗰𝗮𝗹𝗹 𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆 𝗶𝗻 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 At Qrious, we've recognized the profound impact that recall bias can have on survey data accuracy. To combat this, we've implemented innovative strategies that ensure our insights are both precise and reliable. 𝗛𝗼𝘄 𝗪𝗲 𝗗𝗼 𝗜𝘁: 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗗𝗮𝘁𝗮 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: We utilize real-time behavioral data to reduce our dependence on recall-based questions. This method helps us capture consumer actions directly, bypassing the flawed nature of memory. 🤔 How do you tackle recall bias in your research? Share below. #MarketResearch #DataAccuracy #RecallBias #ConsumerBehavior

𝗦𝘂𝗿𝘃𝗲𝘆 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 – 𝗛𝗼𝘄 𝗕𝗮𝗱 𝗶𝘀 𝗶𝘁 𝗥𝗲𝗮𝗹𝗹𝘆?🚨 Did you know that 𝟰𝟲% 𝗼𝗳 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗻𝘁𝘀 from major online survey panels were discarded due to serious issues? 🧐 As you will see in this short video clip, recent statistics reveal alarming trends in survey data quality. This greatly impacts data quality and leads to massively biased survey results, which can affect multi-million dollar company decisions. 🔗 Watch the full webinar with Lisa Speck and Insight Platforms to learn how to correct these issues quickly and easily. https://lnkd.in/gk7xMCj5 How much time do you now spend cleaning surveys? Have you faced challenges maintaining data quality? Share your thoughts below! 💬 #SurveyData #DataQuality #MarketResearch #QriousTruths

⏳ Are your time estimates accurate? Can you remember exactly how long you spent on your phone yesterday? Research shows that people's recall of their activities is far from accurate. 📱When asked to recall device usage, 90% of people's answers were off by ±4 hours! This highlights the challenges of relying on survey data. Accurate data is crucial for informed decisions. Find out how behavioral data can provide precise insights. Read Full Article: https://lnkd.in/eTAAv3tw #DataScience #BehavioralData #ConsumerBehavior #SurveyAccuracy

Think your survey data is accurate? 🧐 Human memory isn't perfect, and the way we recall events is often flawed. This poses a significant challenge for businesses relying on survey data to make critical decisions. 🔍 Have a look at our latest article to explore how accurate your survey data really is. Read Full Article here: https://lnkd.in/eTAAv3tw #SurveyData #MarketResearch #DataAccuracy

🚀Supercharge Your Surveys with Behavioral Data🚀 Watch as Lisa simplifies the use of behavioral data. In this brief yet insightful, 1-minute clip, she shares how effortlessly you can target audiences based on precise behaviors (like spending 10 hours on Facebook last month or eating at McDonald's in the past week) or enrich your surveys by appending this behavioral data. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗴𝗿𝗼𝘂𝗻𝗱𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴? 🎯 𝗧𝗮𝗿𝗴𝗲𝘁 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻: Choose your audience with unparalleled accuracy. 📊 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗦𝘂𝗿𝘃𝗲𝘆𝘀: Append behavioral data for deeper insights. 🔍 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗩𝗶𝗲𝘄: Gain a 360-degree perspective on consumer actions. Behavioral data is not just an addition to your research toolkit—it's transforming the landscape of market research by providing clarity and depth that was previously unattainable. 👀 Curious to see behavioral data in action? Watch the full webinar and start redefining the way you understand consumer actions today! ➡️ Watch the full webinar here https://lnkd.in/gk7xMCj5 #BehavioralData #MarketResearch #Innovation #QriousTruths

🚀 Introducing AdLift Social 🚀 In the digital world, understanding the true impact of your social media ads is crucial. But are you measuring their effectiveness beyond clicks and views? AdLift Social leverages actual behaviors to give you a comprehensive view of your ads' performance, comparing engaged audiences with those not exposed to your campaign. Powered by first-party data from over 100,000 US consumers, we offer insights that drive strategic decisions and, ultimately, sales. ✨ 𝗞𝗲𝘆 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: - True Effectiveness Measurement - Category Exploration - In-depth Audience Understanding With AdLift Social, see how your campaigns stack up against the competition and optimize for success. https://lnkd.in/ezxZV-ey How do you currently measure ad performance? #AdPerformance #MarketingInsights #SocialMediaMarketing #AdLiftSocial #QriousTruths

🎯 Precision Hyper-Targeting with Behavioral Data: Engage the Right Person, Every Time 🎯 Struggling to identify the precise audience for your surveys? Imagine consistently connecting with the perfect respondent based on their actual behavior—whether they're Peacock viewers, frequent Uber users, or active online banking customers. With Qrious Insight, that precision is not just possible; it's a daily reality. We're redefining audience engagement by leveraging billions of data points to offer unmatched hyper-targeting capabilities. Our behavioral data enables you to achieve greater results with fewer questions, ensuring your surveys always hit their mark. Why settle for broad, imprecise targeting when you can have pinpoint accuracy? Our insights delve into media consumption, shopping patterns, app usage, and more, providing a clear, actionable view of your target audience. Have you faced challenges in targeting the right survey respondents? Please share your experiences below, or reach out to discuss how we can transform your targeting strategy! #BehavioralData #MarketResearch #TargetingExcellence