Punchmark

Our CEO, Ross Cockerham, took part in an informative panel discussion about jewelry technology on the Showcase Stage @ the JCK Las Vegas Show today. Thanks to JCK for putting this all together!

We wanted to give a big shout out to Savannah Kell! We're so glad you're a part of the Punchmark team! https://lnkd.in/g5-eumWi

Punchmark hosted its third annual workshop for clients from all over the US for two days of educational seminars by the team and industry sponsors. Recap the event in full on the Punchmark blog! https://lnkd.in/eu5qE-sD

Everything That's Changed Since Last Year ft. Ostbye Mike is joined by our most requested guest from Season 3, Craig MacBean, the President and Leader of Ostbye, one of the most influential and trend setting vendors in the Jewelry Industry. Together, they discuss everything that has changed since last year, what trends they have seen in orders and sell-through, as well as what didn't perform as expected. Craig also teases some future project's Ostbye will be working on for next year, so stay tuned until the end of the episode to get a sneak peak! #jewelry #jewellery #podcast #podcastseries

Artificial intelligence may have big potential in the jewelry trade, but it comes with challenges, says expert Ross Cockerham. Learn more about the impact AI is having on the jewelry industry and how it can benefit your jewelry store and ecommerce! https://lnkd.in/drfHkSaC #jewelry #jewellery #jewelrydesign #jewelrystore #jewelrymarketing

Breaking Down the Best - Nike This episode of In the Loupe unboxes the strategy behind Nike's multi-brand approach and their innovative website. We take a deep look at the often-overlooked elements, such as website footer optimization and image consistency that have significantly contributed to Nike's e-commerce triumph. #ecommerce #podcast #podcastseries #jewelry #jewellery

A Masterclass on Email Marketing Join Michael Burpoe and Stuart Blessman as they discuss how jewelry stores can best take advantage of email marketing and email marketing automation this holiday season. #jewelry #podcastseries #jewelrystore #jewellery #klaviyo #mailchimp #constantcontact

The Website Facelift // Diamond Diaries Who said building a jewelry website has to be a daunting task? Michael Burpoe is joined by Alex, aka Diamond Diaries, to discuss her recent website rebuild process and the steps required to revamp her website, as well as WHY she redid her website now of all times. We also take a critical look at the importance of promptness in the digital age, and why having your ducks in a row before holiday season can pay off massively. We hope that hearing about the facelift process of someone else will allow you the foresight to begin your own successful revamp process, free of any bugs or snags. #jewelry #jewelrydesigner #jewelrystore #podcastseries

I Tried Every Vertical Video Platform So You Don't Have To (TikTok, YouTube Shorts, Instagram Reels) Are you ready to unlock the world of vertical video content? Join Michael Burpoe as we delve into the intricacies of Instagram Reels, YouTube Shorts, and TikTok, the leading platforms that have revolutionized the era of vertical video content. You'll take away valuable insights as we dissect the strengths, weaknesses, and my personal experiences with each platform. I'll guide you through their unique content limits, diverse audio options, and the specific audience they attract, and you'll understand why one claims a special place in my heart. We won't just stop at platform comparisons; we'll venture into the vast realm of editing tools and best practices that can optimize your content creation process. Mike will take you through the hurdles of multi-publishing and the significance of tailoring content to satisfy the unique requirements of each platform. #podcast #podcastseries #jewelry #jewelrystores #jewellery #videomarketing #videoadvertising

60% Off the Store Sales ft. James Porte Imagine transforming your #jewelry store's old inventory into cold, hard cash. With us today is James Porte from Porte Marketing, who offers to reveal the potent role of flash sales and limited time offers for effective inventory management. By employing strategic flash sales, he highlights how your store can improve its cash flow, attract more customers, and raise impressive funds quickly. Deep dive into the various types of flash sales and learn how to implement these effectively to maximize the benefits. #podcast #podcastseries #jewellery #jewelrystore