Publicis Health Media

“Witnessing the struggles of [navigating] our healthcare system and the patient journey fueled me to want to impact this category beyond just my immediate family. That’s why I'm here.” For Daniela (Dani) Radhaykissoon, Supervisor, Strategy, health and wellness has been a focus since an early age. This passion led her to PHM, where she found a community of nearly 700 health media experts dedicated to reimagining the health experience. Learn more about Dani and her #WhyIChooseHealth story ⬇️

HPV F*cks Everybody—the disruptive campaign focused on HPV prevention, born of a collaboration between PHM and Digitas Health for Fuck Cancer—launched late last year and took over college campuses, malls, and digital platforms across the country. It even made an appearance on one of advertising’s biggest stages—Times Square. What does it take to get an initiative like this off the ground? We asked the minds behind this campaign how they approached the multi-platform pro bono initiative and how combining their passion for doing good with their day-to-day health expertise brought this campaign to life. Read more of our conversation with Tyler Nall, PHM GVP, Platform Strategy, Gary Wentz, SVP, Group Creative Director and Meredith Gardner Britton, VP, Group Creative Director at Digitas Health here:

This year’s NewFronts brought many announcements, including new ad formats from CTV platforms that are testing how streaming audiences will respond to ads in new places. Check out this piece in Digiday from Tim Peterson on the changes afoot and how platforms hope to address fragmentation.

Check out Gregory Leon, Associate Director, Programmatic at PulsePoint’s User Spring Fling! Greg will be speaking on “Programmatic Trading in Today’s Marketing” on May 9 at 4:45 pm. See you there!

Martin Larson, Director, Business Intelligence at PHM will be joining Gregory Stull, Senior Director, Commercial Analytics Center of Excellence, GSK on stage at the Veeva Crossix Commercial Summit for “A Portfolio Level Approach to Marketing Analytics,” a deep dive into leveraging media insights to improve marketing performance across brands. If you’ll be at the event, check out Martin’s panel on May 7th at 4:30!

Take a peek behind PHM’s brand—our visual identity, social media, and even the market-defining PHM HealthFront — with PHM’s Marketing team! Nika Chugh, Manager, Marketing and Communications and Richie Pickwell, Senior Designer sat down to give us an inside look at PHM’s brand and how this team drives PHM’s growth.

At the 2024 #PHMHealthFront, PHM President Andrea Palmer and Brian Cooley, Editor at Large, CNET, concluded the event with a digest of trends and insights that emerged from two days of content sessions—including the one topic that’s on everyone’s mind—AI. Check out more takeaways from the fourth annual #PHMHealthFront here: https://bit.ly/3WbJCAn

In conversation with PHM President Andrea Palmer at the #PHMHealthFront, Gabrielle Union-Wade touched on a seemingly universal truth—feeling invisible as an older woman and how being spoken to authentically can shift the paradigm for this audience. Head to Business Insider for more from Gabrielle’s discussion at HealthFront from Mia de Graaf:

HPV F’s Everybody, a pro-bono campaign born of a collaboration between Publicis Health Media and Digitas Health for Fuck Cancer, shouted the need for HPV prevention in a new way—speaking the language of Gen Z and showing up where they are, both online and in person. PHM Chief Marketing Officer Alison McConnell wrote in MediaVillage.org on the effect of HPV F’s Everybody and how this groundbreaking campaign targeted Gen Z in an uncommon way.

Brooke Shields kicked off this year’s #PHMHealthFront with an empowering conversation on her health journey, and how speaking up brought much needed awareness to issues women struggle with every day. Read more on Brooke’s inspiring discussion in Business Insider from Julia Pugachevsky: