Optimizely

Our CMO Shafqat Islam is over the B2Boring brand approach 🙅 Our very own Senior Copywriter Elyse D. recently sat down with him to discuss: 👉 Our recent creative push (see for yourself here: https://lnkd.in/dc4ZrBwm)  👉 His thoughts on being a memorable and interesting brand  👉 What brands stand out to him Check it out below!

If you've got it, flaunt it! And that's exactly what Calendly is doing thanks to Optimizely. 🤩 Get a glimpse into what their culture of experimentation looks like and how they're leveraging Optimizely to drive growth in the video below. And, if you're looking to craft an experimentation program of your own but aren't sure where to get started, check out this blog with 6 essential tips to build a program you'll have confidence in: https://lnkd.in/exBd4aRD

Crafting a culture of experimentation may seem daunting... But with Optimizely, it's a breeze, and Tails.com proved that. Check out the video below to discover how Tails.com revolutionizing their experimentation program by using Optimizely Web and Feature Experimentation. 👇 Ready to elevate your experimentation game too? Uncover advanced strategies and tips in our Evolution of Experimentation report. Dive in here: https://lnkd.in/gCCv4C3i

Are you still on the hunt for the key to exceptional marketing? Then we’ve got just what you’re looking for... Join us on June 27th to hear from experts at Travelers, Forrester, The Royal Mint, and more on creating compelling content and killer web experiences. You’ll uncover how to: 🤝 Unite your content and web teams for meaningful storytelling 📝 Deliver high-quality content that truly resonates 🌐 Apply strategies, tools and tips to enhance your content and digital experiences If this sounds like what you’ve been searching for, you’ll want to join our FREE 2-hour virtual event: https://lnkd.in/eeMYN_EH

Happy Pride Month! 🏳️🌈 In celebration, our Out@Optimizely ERG welcomed 3 speakers, including Ashley Siegel, Ayo Magwood and Jasmine Williams-Jacobs, who shared insights on intersectionality, navigating bias and discrimination in various workspaces, and offered guidance on fostering a supportive and inclusive environment. On top of this incredible panel, our London office put together a fun Drag Trivia event to test our knowledge of LGBTQ+ history, culture and icons. Check out some pics from both events below 👇

Marketing leaders, are you feeling the pressure to do more with less? We have just the solution for you (and no, it’s not just another tech band-aid)... Introducing the era of integrated marketing teams—yes, it might sound daunting, but that's exactly why we've crafted the ultimate guide to break it down for you! Dive into our comprehensive guide to discover how to dismantle silos, orchestrate cross-channel campaigns with ease, and harness technology for unmatched efficiency and execution: https://lnkd.in/ecDtePhE

Optimizely has been named a Leader in The Forrester Wave™: Commerce Solutions for B2B, Q2 2024! What does Optimizely’s Chief Product Officer Rupali Jain have to say about our recognition? 👉 “We believe that it reinforces our category leadership, especially since our commerce capabilities are now key components of Optimizely One.” Learn more about our placement as a Leader by checking out the full report: https://lnkd.in/eRWfq4QQ

So, you missed our Test & Learn event, but still want in on the secret about how to effectively align marketing and product teams? Don't sweat it, you can catch all of the valuable insights by watching the recordings on-demand! Hear from experts at leading brands including LinkedIn, Bloom & Wild, William Hill, Media.Monks, and Motive on how to drive unprecedented growth, acquisition and retention. And did we mention it's free? You have no excuses now...register today: https://lnkd.in/e9UwMQdC

Ready to break through your CRO barriers? We’re excited to join Roboboogie on June 11 at 1 pm ET / 10 am PT for a game-changing webinar that will help you do just that! We’ll take a close look at: 🔍 Overcoming Barriers: Identify and tackle common challenges limiting your program. 🔍 Strategic Success: Learn how to structure your CRO efforts for long-term impact. 🔍 Actionable Tactics & Tools: Get practical advice and explore tools to boost your CRO. 🔍 Real-World Examples: See how overcoming barriers led to major conversion improvements. Don’t miss this chance to elevate your conversion rates and drive business growth. Register now: https://lnkd.in/er67fgsa

What a week the Optimizely team has had! From Colorado to Barcelona, we’ve been hard at work showing people how to make marketing magic at the 2024 Gartner® Marketing Symposium/Xpo™ and Shoptalk Europe. Didn’t get to see us at either event? Don’t worry, we’re headed to Stockholm, London and San Antonio later this year for Opticon! Learn about the in-person and on-demand events here: https://lnkd.in/eAb59WCC